Suppliers
United States
PubNub
Overview
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PubNub |
United States | |
2010 | |
Private | |
$10-100m | |
51 - 200 | |
Open website |
IoT Snapshot
Technology Stack
Case Studies
Number of Case Studies1
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PubNub Aids in McDonald's Malaysian Campaign
McDonald’s Save the Sundae Cone campaign had a McDonald’s Sundae Cone on the digital billboard, which was slowly melting in the heat of the city. To “save” the sundae cone, the audience needed to spin a giant fan that would ‘cool’ the sundae cone and ‘un-melt’ it. They did this by spinning a mini-fan, which was accessed through their mobile device’s web browser. At the end, participants were given a voucher on their smartphone to be redeemed at a McDonald’s across the street for a free sundae cone. The realtime network needed to be able to handle hundreds of users simultaneously, and with such a large audience, 100% uptime was vital for the campaign. |