LiveLike Enhances Remote Audience Engagement with PubNub
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Buildings
- Cement
Applicable Functions
- Product Research & Development
Use Cases
- Real-Time Location System (RTLS)
- Track & Trace of Assets
Services
- System Integration
About The Customer
LiveLike is a technology company based in New York, dedicated to capturing the sense of joy and community of live events, virtually. They offer a platform for broadcasters, sports associations, and other live events companies to build customized and immersive experiences that allow audiences to watch, chat, and connect with each other in real time. Their platform provides customers with real-time reactions and emojis as well as direct chat, group chats, and even larger audience chats that allow hosts and anchors to engage with viewers. LiveLike also allows broadcasters to push out custom content interactions—like trivia, promos, and polls—on a schedule or in response to pivotal moments, like a goal or touchdown.
The Challenge
LiveLike, a New York-based technology company, was facing a significant challenge in their quest to create a platform that could capture the joy and community of live events virtually. The company's goal was to make virtual events as engaging and energetic as in-person ones, allowing viewers to feel as if they were sitting front row at a concert or game. However, they encountered a major hurdle while developing for Turner Sports, a large sports broadcaster. The task was to develop a feature that allowed viewers to create and share their basketball brackets in real time, through chat, while watching games. Turner Sports wanted to keep viewers engaged and in-app so that audiences wouldn’t use third-party messaging services. However, LiveLike’s previous chat API provider had a hard concurrency limit of just a few thousand users, which was insufficient for handling the fluctuating audience sizes of live events.
The Solution
LiveLike turned to PubNub to overcome the concurrency limit challenge. The team had previous experience with PubNub and knew that it could support any number of users and messages. They switched over to PubNub a few months before releasing their platform with Turner Sports and were able to build an engaging chat experience without delays. With PubNub, LiveLike could easily build direct chat, group chat, and larger audience chat that allows hosts to engage directly with viewers, all without limits and caps. In addition to overcoming concurrency limits, PubNub also helped LiveLike avoid latency issues, ensuring that their entire platform operates in real time. This allowed LiveLike’s customers to create and push different content modules—like polls, quizzes, and trivia—in response to in-the-moment activities, enhancing the sense of community and engagement among viewers. Furthermore, PubNub enabled LiveLike to roll out features faster, without sacrificing customization, significantly decreasing their development time.
Operational Impact
Quantitative Benefit
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