Mayhem Leverages IoT to Enhance Gaming Experience and Community Engagement
Applicable Industries
- Buildings
- Cement
Use Cases
- Building Automation & Control
About The Customer
Mayhem is a platform that enables gaming communities to build customized leagues, attracting players from various locations. The platform understands the importance of chat in setting up events and building relationships that keep players engaged and returning. Mayhem's developers were tasked with providing a reliable chat, real-time leaderboards, and push notifications for tens of thousands of simultaneous players. However, they faced challenges with their existing solution, Twilio, due to its user limit and scalability issues. Mayhem needed a solution that could support their expected growth and meet the engagement expectations of their diverse communities.
The Challenge
Mayhem, a platform that allows gaming communities to build customized leagues, faced a significant challenge in providing a reliable and engaging chat experience for its users. The platform recognized the importance of chat in event setup and fostering relationships that would keep players engaged and returning. However, providing a reliable chat, real-time leaderboards, and push notifications for tens of thousands of simultaneous players was a daunting task. They were using Twilio, but its 1,000 user limit disrupted the player experience. Additionally, a homegrown solution would be difficult to scale. Mayhem needed a solution that could scale to support their expected growth while meeting the engagement expectations of their various communities.
The Solution
Mayhem found its solution in PubNub Chat. The limitations of their existing Twilio implementation were hindering the excitement, experience, and player relationships that were crucial to their growth and brand. PubNub Chat allowed players to discuss, disagree, meme, and express themselves in a way that was fun for everyone and seamlessly integrated with their leagues, tournaments, and other events. The simple pricing, professional support, and superior architecture of PubNub Chat also gave them the confidence to grow. With this new solution, Mayhem aims to increase their player base by 500% in the next year.
Operational Impact
Quantitative Benefit
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