PubNub Aids in McDonald's Malaysian CampaignPubNub
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Food & Beverage
Sales & Marketing
|[Product Improvement - Flexibility]|
|[Efficiency Improvement - R&D]|
Ease of Implementation: PubNub’s ease of implementation, clear documentation and tutorials and debugging tool made it easy for the development team to implement PubNub, and since all the features needed were available, Arc was able to create both projects simultaneously within two weeks.
|[Efficiency Improvement - Communication]|
The low latency communications, and the capability to send one-to-one, one-to-many and many-to-one messages were the key functionality made the campaigns successful and ensured a tight realtime interactive loop between users and the digital billboard.