PubNub > Case Studies > JUNO's Transformation of Virtual Events with PubNub

JUNO's Transformation of Virtual Events with PubNub

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Technology Category
  • Infrastructure as a Service (IaaS) - Virtual Private Cloud
  • Wearables - Virtual Reality Glasses, Headsets & Controllers
Applicable Industries
  • Cement
  • Construction & Infrastructure
Applicable Functions
  • Quality Assurance
  • Sales & Marketing
Use Cases
  • Construction Management
  • Real-Time Location System (RTLS)
Services
  • Testing & Certification
  • Training
About The Customer
JUNO is an all-in-one digital events and engagement platform that enables large, multi-day and multi-session audience events where individuals can network, learn, and explore business opportunities. These events range from trade association shows and business conferences to certification courses. JUNO is unique in its approach to virtual events, focusing on growing their virtual and hybrid moments into lasting, interactive communities where people can continue to learn and connect. They have hosted events across multiple industries, with clients like the Institute of Food Technologists, American Heart Association, and even a major professional sports organization.
The Challenge
JUNO, a digital events and engagement platform, faced a significant challenge in 2020 when the demand for virtual events surged due to the global pandemic. The platform, which hosts large, multi-day and multi-session audience events, experienced exponential growth as industries were forced to move their in-person events online. JUNO quickly tripled in size and began hosting and connecting millions of users. However, this rapid growth presented a problem. Their events regularly maxed out in attendance, often exceeding thousands of participants, and JUNO needed a more reliable, scalable solution for their in-app chat. They were already using Vonage for their OpenTok, video, and audio conferencing features, but they needed a solution that could handle unlimited concurrent users and continue to grow with them.
The Solution
JUNO turned to PubNub to solve their scalability and reliability issues. PubNub's platform offered the reliability, scalability, and ability to host unlimited concurrent users that JUNO needed to continue their pattern of growth. By leveraging PubNub’s platform, JUNO was able to build digital experiences that were as engaging as their in-person counterparts. With PubNub’s flexibility and options for customization, JUNO added multiple interactive features on top of their chat to increase audience engagement and enjoyment. These features included chat, polls, real-time quizzes, presence—knowing real-time how many users are online—and even emojis and reactions. By leaving the chat infrastructure to PubNub, JUNO’s engineers were able to save time implementing extra features and focus more on the core of their platform.
Operational Impact
  • The implementation of PubNub's platform has allowed JUNO to transform their virtual events into engaging, scalable, and reliable experiences. The addition of interactive features such as chat, polls, real-time quizzes, and emojis has increased user engagement and enjoyment, encouraging audiences to participate and return for more events. Furthermore, the ability to host unlimited concurrent users has enabled JUNO to continue their rapid growth without worrying about scalability issues. The platform has also freed up JUNO's engineers to focus more on the core of their platform, rather than worrying about the chat infrastructure. Overall, the partnership with PubNub has helped JUNO reimagine human connection in the digital space, creating lasting communities and ensuring the success of their virtual events.
Quantitative Benefit
  • JUNO experienced exponential growth in 2020, tripling in size and connecting millions of users.
  • Their events regularly maxed out in attendance, often exceeding thousands of participants.
  • JUNO was able to add multiple interactive features to their platform, increasing user engagement and retention.

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