CenturyLink 利用 Conversica 的 AI 解决方案促进潜在客户开发：8 比 1 投资回报率案例研究
技术
- 分析与建模 - 大数据分析
- 传感器 - 液体检测传感器
适用行业
- 设备与机械
- 电信
适用功能
- 销售与市场营销
用例
- 租赁金融自动化
- 物料搬运自动化
关于客户
CenturyLink是美国第三大电信公司。该公司提供广泛的服务，包括网络和数据系统管理、大数据分析、托管安全服务、托管、云和 IT 咨询服务。 CenturyLink 的业务遍及 99 个国家，通过强大的 265,000 路由英里的美国光纤网络和 360,000 路由英里的国际传输网络提供宽带、语音、视频、高级数据和托管网络服务。该公司致力于将客户与数字世界的力量联系起来。 CenturyLink 的业务部门由营销运营总监 Kate Cindric Federhar 负责监督，特别专注于营销自动化、热情潜在客户计划和潜在客户流程自动化。
挑战
CenturyLink 是一家全球通信和 IT 服务公司，在增加外展量和改善潜在客户流量方面面临着挑战。该公司特别关注“热情的潜在客户”，即表现出兴趣并要求联系的潜在客户。这些潜在客户可能来自各种来源，例如公司网站、1-800 号码、外拨电话营销、搜索引擎营销和电子邮件活动。然而，该公司正在努力有效地接触这些潜在客户，尤其是没有指定销售代表的较小的潜在客户。该公司还面临销售代表的抵制，他们对使用人工智能来管理账户持怀疑态度。
解决方案
CenturyLink 向人工智能驱动的潜在客户参与软件提供商 Conversica 寻求帮助，以解决其挑战。该公司开始使用 Conversica 的销售人工智能助手和客户成功人工智能助手来接触没有指定销售代表的小型潜在客户。名为安吉（Angie）和阿什利（Ashley）的人工智能助理被用来与这些线索建立个人关系。 CenturyLink 还确保 Conversica 的解决方案与其营销自动化工具 Marketo 无缝集成。这使得该公司能够轻松地将潜在客户添加到与 Conversica 同步的列表中，从而无需手动传输数据。 Angie 和 Ashley 最初设置为四次处理 300 个潜在客户的呼叫，但在取得成功后，其用途得到了扩展。他们现在处理多个项目的潜在客户，包括新产品发布、贸易展览和活动。
运营影响
数量效益
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