Overview
Supplier SloganWe are changing the way businesses and consumers interact with everyday objects, one mobile scan at a timeConnecting people with self-driving vehicles Spatial intelligence for cameras everywhere
HQ LocationUnited KingdomSwitzerlandSwedenItalyUnited StatesUnited States
Year Founded201120092014201420152015
Company TypePrivatePrivatePrivatePrivatePrivatePrivate
Stock Ticker
Revenue$10-100m$10-100m< $10m< $10m< $10m< $10m
Employees201 - 1,00051 - 200< 1011 - 5051 - 20011 - 50
Website Open website Open website Open website Open website Open website Open website
Company Description

Blippar is a technology company specializing in Augmented Reality, Artificial Intelligence, and computer vision. Since its foundation in 2011, Blippar has been developing world-leading Augmented Reality and showcasing it through the Blippar app, the first Augmented Reality browser. This laid the foundation for an entire ecosystem that it has now built around these technologies which includes different products from Computer Vision APIs to self-service AR creation and publishing tools.

Blippar’s technology has been used by world-leading brands such as PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills and Procter & Gamble to create exciting and award-winning experiences which deepen consumer engagement.

A strong ally for brands, Blippar provides new and exciting ways to drive engagement and interaction, and for the first time offers tangible data on ROI for real-world marketing. The company offers print media an impressive value proposition: Blippar aims to reinvigorate the industry by adding more value to existing content, bridging the physical world with the digital one, and bringing static, flat content to real-time, interactive life.

Blippar also has a self-service platform Blippbuilder, which enables license-holders - whether publishers, agencies or brands – to build blipps into their products, pages, advertising collateral quickly and simply without any help from us. The game-changing web-based program enables brands, media outlets and creative agencies to turn all their physical output - from print pages and billboards to packaging and merchandising - instantly interactive.

Determined to steer the growth of the AR industry and champion this new consumer behavior, Blippar acquired Layar in June 2014, a pioneering AR company founded in the late 2000s. In June 2015, Blippar invested in smart specs company WaveOptics. WaveOptics is developing low-energy lenses that provide a live display for the wearer but can be fitted into ordinary spectacles frames.

Blippar has been named on the CNBC Disruptor 50 list for three years running.

Scandit develops software for mobile enterprise apps for barcode scanning, text and objects recognition, and delivering real-time insights through AR. Scandit is helping business users and consumers to augment the physical world with relevant digital information in real time through barcodes, images, and other visual identifiers captured with smart devices such as smartphones, Wearables, drones, and robots. Over the years the company has evolved into a world-class team of mobile image processing, cloud-computing, and “Internet of Things” experts from around the globe. It has developed a culture of thought leadership and innovation that perpetually aims to break new ground in the mobile AIDC space. Many of the world’s most innovative and successful companies are already reaping the benefits of Scandit’s next-generation mobile data capture platform. The company is headquartered in Zurich, Switzerland, and is also represented in San Francisco, Boston, London and Warsaw.
Gleechi have developed the first commercial software solution to create hand motion that can interact in real-time. The software enables free and natural hand interaction games and Virtual Reality and makes real-time interaction for robot hands possible. The core competences and technologies are centered around advanced computer vision and Machine Learning algorithms. Gleechi AB has been awarded Super Startup of year by Veckans Affärer and ALMI Invest, won the european competition EIT Digital Idea Challenge, and been awarded the startup of the year by STING (Stockholm Innovation & Growth).
ELSE Corp is an Italian startup that offers technological solutions for 3D based Mass Customization such as Virtual Retail and Cloud Manufacturing to fashion brands, retailers, manufacturers and designers; using E.L.S.E., a Cloud API Platform, powered with AI, Machine Learning and deep learning, puts together the front-end retail processes such as 3D product personalization and virtual commerce, with a cloud-based back-end processes like virtual fitting and order generation for smart hybrid manufacturing. The startup is committed to creating value not only for the market but also for society by redefining the Value Chain for the fashion industry through Applied Research. ELSE CORP relies in open innovation and collaboration with industry leaders to develop innovative sustainable, transparent and traceable business processes and Distribution Models through market trials. Their services, named “Virtual Retail”, aims to accelerate the transformation of the industry towards a personalized, direct to consumer, customer-pull approach, enhancing the customer’s virtual shopping experience and optimizing the Virtual Retail value and service delivery chain.
Optimus Ride Inc. is a self-driving vehicle company based in Boston, MA. We design technologies to enable efficient, sustainable, and equitable mobility systems and solutions. As an MIT spinoff company, we combine over 30 years of interdisciplinary university research in selfdriving technologies (DARPA Urban Challenge), electric vehicles (CityCar), and Mobility-on-Demand Systems. The team includes a decade of industrial and entrepreneurial experience that combines manufacturing robots, urban design, and shared vehicle fleet management.
Machines use cameras to understand surroundings. Sturfee building Visual Positioning Service (VPS) for devices to understand surroundings.
IoT Solutions
Enterprise-Grade Scanning on Smart Devices Scandit mobile computer vision software brings unrivaled scanning performance to any app on any smart device, turning it into a powerful data-capture tool. Our patented scanning technology can be integrated into virtually any app running on a camera-equipped smart device. The software is designed for enterprise-grade use with market-leading scan speeds and accuracy and is scalable to support large implementations. Barcode Scanning Combining high-performance barcode scanning software with a mobile device adds a new level of speed and efficiency to workflows across the many industries that use barcodes. Text Recognition (OCR) Optical character recognition (OCR) added to a smart device instantly reads alphanumeric text on items such as passports & ID cards, VIN codes in automotive, LOT or REF codes in healthcare or manufacturing. Augmented Reality (AR) Overlay Information is displayed on the device screen with an AR-overlay. The data source can be anything from product or delivery details to flight information, stock counts or patient verification.
MORE EFFICIENT LEARNING We reduce downtime, injuries and time spent in training by enabling staff to practice and get certified in Virtual Reality. VR training does not need physical presence of an instructor. Once the training is active, it can run anywhere and as many times as needed. MAKING VR TRAINING SIMPLE Our software platform VirtualGrasp? makes it easy to set up interactive Virtual Reality training scenarios. With VirtualGrasp? you can quickly make a 3D scene interactable and set up instructions and feedback for any training course. CUTTING-EDGE TECHNOLOGY 8 years of research at The Royal Institute of Technology led to the creation of VirtualGrasp?. It is the first software enabling realistic hand-object interactions in real-time. VirtualGrasp? is proven to enhance the memory of trainees. This leads to a reduction of errors and mistakes after the training. USER-FOCUSED SOLUTIONS Together with leading research institutes we have developed standardized interfaces and pedagogical components to optimize learning. Our solutions have been tested and verified with leading industry companies such as Saint-Gobain and Scania.
ELSE Cloud Platform E.L.S.E., an acronym for "Exclusive Luxury Shopping Experience", is a multi-patent pending Cloud SaaS Platform. It supports Mass Product Customization and Cloud Hybrid & Distributed Manufacturing, integrating all their components and processes from CAD 3D Design and Interactive Visual Merchandising for customized and MTM sales, to On Demand Production. ELSE.ai ELSE.ai will be a Machine Learning and Artificial Intelligence oriented framework for product design personalization, providing AI driven personal style and individual size learning and recommendation services. It will be the core of the RTFS (Real Time Fashion System). ELSE-ware ELSE-ware is the second main cloud based framework by ELSE Corp, a hybrid & distributed manufacturing 4.0 middleware for apparel and footwear, built on top of E.L.S.E. and ready for integration or extensions (API, Plugins).
We design customized electric and autonomous transportation solutions for geofenced locations, from residential communities and mixed-use developments, to office/industrial parks, ports, airports, academic campuses and city zones.
Sturfee has created a computer vision solution that is trained to recognize places on the ground using images from satellites circling the globe. This computer vision platform empowers a user’s camera to instantly recognize surroundings and pull 3D building geometry and ground plane data derived from the satellite sources to give AR applications city-scale spatial understanding. The result is a highly scalable solution capable of powering AR across entire geographies.
Key Customers

PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills and Procter & Gamble.

ABB, SCANIA, Saint-Gobain
Subsidiary
Parent Company

IoT Snapshot
TechnologiesAnalytics & ModelingAnalytics & ModelingSensorsApplication Infrastructure & MiddlewareAnalytics & ModelingAnalytics & ModelingWearablesAnalytics & ModelingAnalytics & Modeling
IndustriesAerospaceElectronicsHealthcare & HospitalsRetailRetail
Use CasesVirtual TrainingAutonomous TransportationAugmented RealityComputer Vision
FunctionsBusiness OperationField ServicesSales & MarketingWarehouse & Inventory Management
ServicesSystem Integration

Technology Stack
Infrastructure as a Service (IaaS)NoneNoneNoneNoneNoneNone
Platform as a Service (PaaS)NoneNoneNoneNoneNoneNone
Application Infrastructure & MiddlewareNoneMinorNoneNoneNoneNone
Analytics & ModelingMinorModerateMinorModerateMinorModerate
Functional ApplicationsNoneNoneNoneNoneNoneNone
Cybersecurity & PrivacyNoneNoneNoneNoneNoneNone
Networks & ConnectivityNoneNoneNoneNoneNoneNone
Processors & Edge IntelligenceNoneNoneNoneNoneNoneNone
SensorsNoneMinorNoneNoneNoneNone
Automation & ControlNoneNoneNoneNoneNoneNone
RobotsNoneNoneNoneNoneNoneNone
DronesNoneNoneNoneNoneNoneNone
WearablesNoneNoneNoneMinorNoneNone
ActuatorsNoneNoneNoneNoneNoneNone
OtherNoneNoneNoneNoneNoneNone

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Overview
Supplier SloganWe are changing the way businesses and consumers interact with everyday objects, one mobile scan at a timeConnecting people with self-driving vehicles Spatial intelligence for cameras everywhere
HQ LocationUnited KingdomSwitzerlandSwedenItalyUnited StatesUnited States
Year Founded201120092014201420152015
Company TypePrivatePrivatePrivatePrivatePrivatePrivate
Stock Ticker
Revenue$10-100m$10-100m< $10m< $10m< $10m< $10m
Employees201 - 1,00051 - 200< 1011 - 5051 - 20011 - 50
Website Open website Open website Open website Open website Open website Open website
Company Description

Blippar is a technology company specializing in Augmented Reality, Artificial Intelligence, and computer vision. Since its foundation in 2011, Blippar has been developing world-leading Augmented Reality and showcasing it through the Blippar app, the first Augmented Reality browser. This laid the foundation for an entire ecosystem that it has now built around these technologies which includes different products from Computer Vision APIs to self-service AR creation and publishing tools.

Blippar’s technology has been used by world-leading brands such as PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills and Procter & Gamble to create exciting and award-winning experiences which deepen consumer engagement.

A strong ally for brands, Blippar provides new and exciting ways to drive engagement and interaction, and for the first time offers tangible data on ROI for real-world marketing. The company offers print media an impressive value proposition: Blippar aims to reinvigorate the industry by adding more value to existing content, bridging the physical world with the digital one, and bringing static, flat content to real-time, interactive life.

Blippar also has a self-service platform Blippbuilder, which enables license-holders - whether publishers, agencies or brands – to build blipps into their products, pages, advertising collateral quickly and simply without any help from us. The game-changing web-based program enables brands, media outlets and creative agencies to turn all their physical output - from print pages and billboards to packaging and merchandising - instantly interactive.

Determined to steer the growth of the AR industry and champion this new consumer behavior, Blippar acquired Layar in June 2014, a pioneering AR company founded in the late 2000s. In June 2015, Blippar invested in smart specs company WaveOptics. WaveOptics is developing low-energy lenses that provide a live display for the wearer but can be fitted into ordinary spectacles frames.

Blippar has been named on the CNBC Disruptor 50 list for three years running.

Scandit develops software for mobile enterprise apps for barcode scanning, text and objects recognition, and delivering real-time insights through AR. Scandit is helping business users and consumers to augment the physical world with relevant digital information in real time through barcodes, images, and other visual identifiers captured with smart devices such as smartphones, Wearables, drones, and robots. Over the years the company has evolved into a world-class team of mobile image processing, cloud-computing, and “Internet of Things” experts from around the globe. It has developed a culture of thought leadership and innovation that perpetually aims to break new ground in the mobile AIDC space. Many of the world’s most innovative and successful companies are already reaping the benefits of Scandit’s next-generation mobile data capture platform. The company is headquartered in Zurich, Switzerland, and is also represented in San Francisco, Boston, London and Warsaw.
Gleechi have developed the first commercial software solution to create hand motion that can interact in real-time. The software enables free and natural hand interaction games and Virtual Reality and makes real-time interaction for robot hands possible. The core competences and technologies are centered around advanced computer vision and Machine Learning algorithms. Gleechi AB has been awarded Super Startup of year by Veckans Affärer and ALMI Invest, won the european competition EIT Digital Idea Challenge, and been awarded the startup of the year by STING (Stockholm Innovation & Growth).
ELSE Corp is an Italian startup that offers technological solutions for 3D based Mass Customization such as Virtual Retail and Cloud Manufacturing to fashion brands, retailers, manufacturers and designers; using E.L.S.E., a Cloud API Platform, powered with AI, Machine Learning and deep learning, puts together the front-end retail processes such as 3D product personalization and virtual commerce, with a cloud-based back-end processes like virtual fitting and order generation for smart hybrid manufacturing. The startup is committed to creating value not only for the market but also for society by redefining the Value Chain for the fashion industry through Applied Research. ELSE CORP relies in open innovation and collaboration with industry leaders to develop innovative sustainable, transparent and traceable business processes and Distribution Models through market trials. Their services, named “Virtual Retail”, aims to accelerate the transformation of the industry towards a personalized, direct to consumer, customer-pull approach, enhancing the customer’s virtual shopping experience and optimizing the Virtual Retail value and service delivery chain.
Optimus Ride Inc. is a self-driving vehicle company based in Boston, MA. We design technologies to enable efficient, sustainable, and equitable mobility systems and solutions. As an MIT spinoff company, we combine over 30 years of interdisciplinary university research in selfdriving technologies (DARPA Urban Challenge), electric vehicles (CityCar), and Mobility-on-Demand Systems. The team includes a decade of industrial and entrepreneurial experience that combines manufacturing robots, urban design, and shared vehicle fleet management.
Machines use cameras to understand surroundings. Sturfee building Visual Positioning Service (VPS) for devices to understand surroundings.
IoT Solutions
Enterprise-Grade Scanning on Smart Devices Scandit mobile computer vision software brings unrivaled scanning performance to any app on any smart device, turning it into a powerful data-capture tool. Our patented scanning technology can be integrated into virtually any app running on a camera-equipped smart device. The software is designed for enterprise-grade use with market-leading scan speeds and accuracy and is scalable to support large implementations. Barcode Scanning Combining high-performance barcode scanning software with a mobile device adds a new level of speed and efficiency to workflows across the many industries that use barcodes. Text Recognition (OCR) Optical character recognition (OCR) added to a smart device instantly reads alphanumeric text on items such as passports & ID cards, VIN codes in automotive, LOT or REF codes in healthcare or manufacturing. Augmented Reality (AR) Overlay Information is displayed on the device screen with an AR-overlay. The data source can be anything from product or delivery details to flight information, stock counts or patient verification.
MORE EFFICIENT LEARNING We reduce downtime, injuries and time spent in training by enabling staff to practice and get certified in Virtual Reality. VR training does not need physical presence of an instructor. Once the training is active, it can run anywhere and as many times as needed. MAKING VR TRAINING SIMPLE Our software platform VirtualGrasp? makes it easy to set up interactive Virtual Reality training scenarios. With VirtualGrasp? you can quickly make a 3D scene interactable and set up instructions and feedback for any training course. CUTTING-EDGE TECHNOLOGY 8 years of research at The Royal Institute of Technology led to the creation of VirtualGrasp?. It is the first software enabling realistic hand-object interactions in real-time. VirtualGrasp? is proven to enhance the memory of trainees. This leads to a reduction of errors and mistakes after the training. USER-FOCUSED SOLUTIONS Together with leading research institutes we have developed standardized interfaces and pedagogical components to optimize learning. Our solutions have been tested and verified with leading industry companies such as Saint-Gobain and Scania.
ELSE Cloud Platform E.L.S.E., an acronym for "Exclusive Luxury Shopping Experience", is a multi-patent pending Cloud SaaS Platform. It supports Mass Product Customization and Cloud Hybrid & Distributed Manufacturing, integrating all their components and processes from CAD 3D Design and Interactive Visual Merchandising for customized and MTM sales, to On Demand Production. ELSE.ai ELSE.ai will be a Machine Learning and Artificial Intelligence oriented framework for product design personalization, providing AI driven personal style and individual size learning and recommendation services. It will be the core of the RTFS (Real Time Fashion System). ELSE-ware ELSE-ware is the second main cloud based framework by ELSE Corp, a hybrid & distributed manufacturing 4.0 middleware for apparel and footwear, built on top of E.L.S.E. and ready for integration or extensions (API, Plugins).
We design customized electric and autonomous transportation solutions for geofenced locations, from residential communities and mixed-use developments, to office/industrial parks, ports, airports, academic campuses and city zones.
Sturfee has created a computer vision solution that is trained to recognize places on the ground using images from satellites circling the globe. This computer vision platform empowers a user’s camera to instantly recognize surroundings and pull 3D building geometry and ground plane data derived from the satellite sources to give AR applications city-scale spatial understanding. The result is a highly scalable solution capable of powering AR across entire geographies.
Key Customers

PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills and Procter & Gamble.

ABB, SCANIA, Saint-Gobain
Subsidiary
Parent Company

IoT Snapshot
TechnologiesAnalytics & ModelingAnalytics & ModelingSensorsApplication Infrastructure & MiddlewareAnalytics & ModelingAnalytics & ModelingWearablesAnalytics & ModelingAnalytics & Modeling
IndustriesAerospaceElectronicsHealthcare & HospitalsRetailRetail
Use CasesVirtual TrainingAutonomous TransportationAugmented RealityComputer Vision
FunctionsBusiness OperationField ServicesSales & MarketingWarehouse & Inventory Management
ServicesSystem Integration

Technology Stack
Infrastructure as a Service (IaaS)NoneNoneNoneNoneNoneNone
Platform as a Service (PaaS)NoneNoneNoneNoneNoneNone
Application Infrastructure & MiddlewareNoneMinorNoneNoneNoneNone
Analytics & ModelingMinorModerateMinorModerateMinorModerate
Functional ApplicationsNoneNoneNoneNoneNoneNone
Cybersecurity & PrivacyNoneNoneNoneNoneNoneNone
Networks & ConnectivityNoneNoneNoneNoneNoneNone
Processors & Edge IntelligenceNoneNoneNoneNoneNoneNone
SensorsNoneMinorNoneNoneNoneNone
Automation & ControlNoneNoneNoneNoneNoneNone
RobotsNoneNoneNoneNoneNoneNone
DronesNoneNoneNoneNoneNoneNone
WearablesNoneNoneNoneMinorNoneNone
ActuatorsNoneNoneNoneNoneNoneNone
OtherNoneNoneNoneNoneNoneNone

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