Fivetran > Case Studies > Westwing Enhances Marketing ROI and Customer Engagement with Fivetran

Westwing Enhances Marketing ROI and Customer Engagement with Fivetran

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Technology Category
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Buildings
  • Construction & Infrastructure
Applicable Functions
  • Sales & Marketing
Use Cases
  • Supply Chain Visibility
  • Time Sensitive Networking
  • Cloud Planning, Design & Implementation Services
  • System Integration
About The Customer
Westwing is the European leader in inspiration-based Home and Living eCommerce, generating EUR 433m of revenue in 2020. Through its 'shoppable magazine', Westwing inspires its loyal Home Enthusiast customers with a curated product selection and combines that with gorgeous content. The company boasts unparalleled loyalty, with more than 79% of orders coming from repeat customers. Westwing's mission is to inspire and make every home a beautiful home. Founded in 2011 and headquartered in Munich, Westwing went public on the Frankfurt Stock Exchange in October 2018 and operates in eleven European countries.
The Challenge
Westwing, a leading European eCommerce company, was facing challenges with its outdated technology stack and inefficient data architecture. The company recognized the importance of integrating data in a centralized location, but the manual work on their on-premise architecture was becoming increasingly time-consuming. To integrate with each different data source, every line of code had to be programmed with Python. This was slowing down the company's growth and preventing it from achieving a holistic view of the business. Westwing decided to move its architecture to the cloud, with Snowflake as the data warehouse, and outsource commodity services to focus on its strategic goal of scaling an eCommerce platform. However, with an ambitious cloud migration deadline looming, Westwing needed to find an ELT solution that could quickly and efficiently automate access to data.
The Solution
Westwing chose Fivetran for its ability to connect more quickly to data sources and its offering of more pre-configured connectors than its competitors. Fivetran also provided an alternative to the complex manual builds that were slowing down Westwing's growth. The company now uses Fivetran’s Facebook Ads and Pinterest Ads connectors to measure the effectiveness of social media and advertising campaigns. Beyond marketing, Fivetran’s Google Analytics 360 connector empowers Westwing to understand how customers are interacting with the website and product catalogue. Data from CRM software like Salesforce and Braze is analyzed to help nurture key supplier and manufacturer relationships. Across each data source, Fivetran’s ease of use and reliability has accelerated the use of analytics at Westwing.
Operational Impact
  • With the implementation of Fivetran, Westwing has gained greater visibility into organic social media activity as well as paid marketing campaign performance. This has put the company in a strong position to optimize its online channels and drive business growth. The focus on customer experience can now be expanded and measured using Fivetran connectors, including Pinterest and Instagram. Fivetran has also freed up the data team from time-consuming manual work, allowing them to focus on tasks that deliver more business value. The old, unsustainable architecture has been replaced by more agile solutions that make data integration simple and seamless.
Quantitative Benefit
  • Higher ROI on paid marketing campaigns due to better analyses and data-driven decision making
  • Pipeline automation saves Westwing 40 hours of engineering time a week
  • Westwing now has a clearer picture of how customers are interacting with the website and product catalogue

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