Cognizant > Case Studies > UX Team Accelerates Product Development for Digital Payments Provider

UX Team Accelerates Product Development for Digital Payments Provider

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 UX Team Accelerates Product Development for Digital Payments Provider - IoT ONE Case Study
Applicable Functions
  • Product Research & Development
Use Cases
  • Machine to Machine Payments
  • Time Sensitive Networking
Services
  • Hardware Design & Engineering Services
The Challenge
A global digital payments provider was looking to consolidate its design group in California, aiming to create a central hub for the company’s product, engineering, and design talent. The goal was to accelerate product development by providing strategic and flexible user experience (UX) design services, ensuring consistency and continuity of project resources. The company also aimed to establish last-mile design support to global product design and engineering teams and create governance for efficient coordination across projects. The major challenge was to staff the new hub with 35 UX design consultants and make it operational within 30 days. The client chose Cognizant Digital Experience, one of the largest design services groups in the industry, to take on this challenge.
The Customer
About The Customer
The customer is a global digital payments provider that wanted to consolidate its design group in California. The company aimed to create a central hub for its product, engineering, and design talent to accelerate product development. They sought to provide strategic and flexible user experience (UX) design services, ensuring consistency and continuity of project resources. The company also wanted to establish last-mile design support to global product design and engineering teams and create governance for efficient coordination across projects.
The Solution
Cognizant Digital Experience began by training UX designers in the ideation and research that’s central to product companies. They standardized the digital payments provider’s processes to ensure effective collaboration among its consolidated teams. Despite the company's desire to capitalize on the benefits of reusable user interface (UI) components, the team lacked the dedicated staff required to keep files updated and ensure a living toolkit housed the standardized UI components. To address this, Cognizant established an environment for the free flow of ideas, holding sync-up meetings and prioritizing team collaboration. Each UI component was assigned a code that helped the product design team design and scale faster. Procedure standardization facilitated further knowledge sharing among team members.
Operational Impact
  • The collaboration and knowledge-sharing approach of the Cognizant Digital Experience team condensed the digital payments provider’s product cycle, resulting in a significantly faster time to market. The central design hub was successfully staffed and operational within the client's 30-day timeframe. The hub has since delivered a total of 25 product releases within 24 months, demonstrating its effectiveness and efficiency. The standardization of procedures and the establishment of an environment for the free flow of ideas have facilitated knowledge sharing among team members, enhancing overall team performance.
Quantitative Benefit
  • 35% faster time to market
  • 25 product releases in 24 months
  • 30-day ramp-up of the hub, as dictated by the client

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