Alteryx > 实例探究 > 使用 Alteryx 实现分析流程自动化:Veritone 的颠覆性解决方案

使用 Alteryx 实现分析流程自动化:Veritone 的颠覆性解决方案

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技术
  • 分析与建模 - 机器人过程自动化 (RPA)
  • 网络与连接 - 射频识别
适用行业
  • 建筑物
  • 电信
适用功能
  • 销售与市场营销
用例
  • 楼宇自动化与控制
  • 时间敏感网络
服务
  • 系统集成
关于客户
Veritone 是一家人工智能技术公司,提供工具和 SaaS 产品来帮助电视台和广播电台证明其客户的广告归属。他们还拥有一家提供全方位服务的广告公司,专门为知名品牌制作本土和传统广告。
挑战
Veritone 是一家人工智能技术公司,需要自动化和简化其分析流程,以便为客户提供增强的分析和报告。他们还希望开展一项提升研究来展示广播广告的有效性。
解决方案
Veritone 实施了 Alteryx 分析流程自动化平台,以自动化其数据准备和管理流程。他们使用 Alteryx 的可视化功能、数据混合功能和宏来标准化程序并自动分析 250 个广播活动。 Alteryx 还允许他们将音频和视频文件中的非结构化数据转换为可用的结构化数据。
运营影响
  • The use of Alteryx has given Veritone a significant advantage. The automation process saved considerable time on repetitive and routine work for the study and provided additional insights that could not have been developed otherwise. On the agency side, it allowed for 25% more time to be spent on building more robust campaign attribution methodologies, providing advertisers with game-changing insights into their advertising spend. The automation of a process that usually takes hours has allowed Veritone to truly differentiate their agency in the marketplace. The time savings have enabled Veritone to provide richer analysis of campaign spend and in the Uplift study, expand the scope of analysis, effectively measuring all aspects of the business, and engage in more client projects and value-added services.
数量效益
  • Saved 88% of time previously spent in Excel spreadsheets
  • 25% more time spent on advanced analytics
  • Analyzed 250 broadcast campaigns for attribution

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