本地媒体规划的自动化数据分析：NOVUS NEXT 案例研究
技术
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 建筑物
- 水泥
适用功能
- 采购
- 销售与市场营销
用例
- 楼宇自动化与控制
- 时间敏感网络
服务
- 系统集成
- 培训
关于客户
NOVUS Media 是一家营销服务提供商，拥有三个部门，专门从事美国和加拿大的本地媒体规划和购买。 NOVUS NEXT 是最近成立的部门，专注于多媒体规划和数字战略，使用根据客户当地地理位置的特定需求量身定制的数据和分析。
挑战
NOVUS Media 拥有三个专门从事本地媒体规划和购买的部门，因此需要一种快速有效地分析无限自定义地理区域的方法。
解决方案
NOVUS NEXT 实施了 Alteryx 分析流程自动化平台™，以自动执行数据分析任务并打破数据孤岛。他们构建了一个可重用的框架，将邮政编码、客户数据和消费者数据点联系在一起，以创建有意义的本地上下文。与 Tableau 的集成使他们能够轻松可视化数据。
运营影响
数量效益
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