由 PubNub 提供支持的 Kiswe 全球互动粉丝体验
技术
- 基础设施即服务 (IaaS) - 虚拟私有云
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑物
- 水泥
用例
- 楼宇自动化与控制
- 实时定位系统 (RTLS)
关于客户
Kiswe 是一家创建直播的公司，艺人可以在其中向粉丝实时提供个性化内容，无论身在何处。他们制作了从私人活动到大型广播的各种内容，为一些世界上最大的广播公司、体育联盟以及 NBA、MLS 和 Turner Sports 等音乐品牌举办现场活动。他们的多功能解决方案和云视频制作平台使客户能够在一个地方制作现场活动的所有元素。通过使用具有实时聊天、投票、观看派对以及与独家商品集成等功能的交互式直播，客户可以拥有其活动内容，同时促进粉丝参与和参与。
挑战
Kiswe 是一家为艺人创建直播流向粉丝实时提供个性化内容的公司，该公司面临着重大挑战。他们需要扩展聊天基础设施以处理任何规模的全球事件。在与 PubNub 合作之前，Kiswe 的工程副总裁 Scott Miller 和他的团队正在寻求一种解决方案，以确保他们的平台可靠且实时地运行，以处理虚拟音乐会的大量流量。他们需要一个可以在没有并发限制或延迟问题的情况下扩展的合作伙伴。该平台的可靠性对于 Kiswe 至关重要，因为这将使他们能够专注于向全球观众提供互动现场活动，而不必担心延迟。
解决方案
Kiswe 求助于 PubNub 来支持他们的聊天基础设施。借助 PubNub，Kiswe 能够通过大规模实时聊天举办大型活动。 PubNub 可靠的聊天基础设施使 Kiswe 的客户能够通过聊天、投票、GIF 等实时功能为其粉丝创造引人入胜的社交体验，以及了解有多少粉丝在线的状态。这些功能是与直播一起添加的，在广播公司及其粉丝之间建立了双向对话。除了为任何规模的观众构建交互式聊天体验之外，PubNub 灵活且易于使用的文档还使 Kiswe 能够围绕谁以及多少人可以在现场活动期间接收消息快速创建自定义消息传递解决方案。因此，他们能够通过安全功能扩展其平台，以举办客户的直播活动。
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