家居用品的转型：使用 Fivetran 构建数据应用程序
技术
- 应用基础设施与中间件 - 数据可视化
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 设备与机械
适用功能
- 销售与市场营销
用例
- 楼宇自动化与控制
- 时间敏感网络
服务
- 数据科学服务
- 系统集成
关于客户
Houseware 是一家软件开发公司，为其客户提供构建内部数据产品的平台和工具包。该公司规模较小，员工不到 20 人，但支持多个部门，包括销售、营销和客户支持。 Houseware 旨在向客户提供 ARR、NRR、客户流失、转化率和其他 KPI 等指标，而不仅仅是表、行、列和架构。该公司的目标是使其用户能够构建数据应用程序来解决数据通知行动的问题，这是大多数 BI 工具承诺但很少实现的目标。 Houseware 的平台支持创建数据应用程序和工作流程，这些应用程序和工作流程可以根据购物行为触发有针对性的电子邮件，提醒销售代表需要关注的帐户，并根据用户操作激活自定义体验。
挑战
Houseware 是一家员工不足 20 名的软件开发公司，在为其客户提供构建内部数据产品的平台和工具包方面面临着重大挑战。该公司的目标是超越一般分析和数据可视化工具的范围，提供 ARR、NRR、客户流失、转化率和其他 KPI 等指标。然而，他们因缺乏数据洞察力、可靠性和可用性而苦苦挣扎。他们的营销活动效率低下，无法将数据转化为客户保留优化。由于错误，对数据的信任度正在下降。用户必须学习数据分析工具和数据库方法，例如表连接，并从头开始开发自定义指标。数据仪表板和分析经常出现故障，需要很长时间才能产生结果，或者需要太多的自定义编程。糟糕的 API 和数据管道限制了开发人员为满足客户需求而构建的分析类型。这些工具产生的见解没有任何可行的建议，并且构建数据连接器需要大量的编程时间和精力。
解决方案
家居用品向 Fivetran 寻求解决方案。在 Fivetran 的支持下，Houseware 能够轻松地将其数据连接到 Houseware 平台。 Fivetran 提供了 200 多个预构建的数据连接器以及全面的文档。它还与 dbt 集成以自动化数据转换过程。 Fivetran 为其实施中添加的每个新连接器家居用品提供 14 天的免费试用。它还通过精心设计的 API 提供了对大规模数据处理的支持，Houseware 可以在这些 API 的基础上构建他们的产品。该解决方案允许开发人员无需深入了解数据源 API 的技术知识即可创建应用程序。它提供了涵盖各种客户端软件工具配置所需的广泛数据集成 API 和连接器。它可以轻松解释和理解数据模式揭示的客户趋势。它还允许工作流程适应不同的客户和客户在如何获取和处理数据方面的需求。该解决方案通过常见任务的大规模自动化节省了数据工程/开发运营劳动力成本，特别是在扩大客户群方面。它还帮助构建了一个坚实的平台，可以在未来用作客户自助服务门户的基础。
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