Blend 通过 Fivetran 和 Hightouch 加速商业价值
技术
- 功能应用 - 仓库管理系统 (WMS)
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 设备与机械
- 金融与保险
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 租赁金融自动化
- 时间敏感网络
服务
- 数据科学服务
- 系统集成
关于客户
Blend 是一家成立于 2012 年的金融科技初创公司，已在银行软件领域崭露头角。该公司于 2021 年 7 月宣布首次公开募股。仅去年一年，Blend 就使金融服务公司处理了近 1.4 万亿美元的贷款申请，平均每天处理超过 50 亿美元的交易。 Blend 的愿景是围绕消费者重新构建银行软件，提供与其他颠覆性数字优先应用程序和企业提供的服务相一致的客户体验。这需要大规模的内部协调，这对于 Blend 客户成功运营团队的 Ryan Dunlap 和 William Tsu 的角色至关重要。他们团队的目标是构建大型创新业务系统，使业务能够快速发展。
挑战
Blend 是一家金融科技初创公司，其数据摄取流程面临着重大挑战。尽管采用了以 Redshift 为核心的现代数据堆栈方法，但事实证明，将数据移入和移出数据仓库是一项复杂且耗时的任务。从 Salesforce 中提取单个列或更改字段的过程可能需要数周时间，从而限制了对时间关键型数据的访问。该团队无法制作原型并快速迭代，必须直接发布到生产环境来测试他们的解决方案，这给运营团队带来了进一步的复杂性。随着公司的扩张，引入了 Asana、Marketo 和 Lever 等新工具来管理工作流程和流程，每个工具都需要在内部同步数据才能有效。由于数据工程团队的带宽有限，他们没有能力维护快速扩展的 SaaS 平台列表。这导致了一个决策点：致力于内部工具，还是寻找外部提供商。
解决方案
在寻找解决方案的过程中，Blend 团队制定了评估 ELT 和反向 ETL 解决方案的明确标准，包括易用性、连接器支持、信息安全要求和警报功能。他们需要一种自助式工具，让团队能够快速部署，几乎不依赖于数据工程。 Fivetran 成为处理提取、加载和转换过程的明显领先者。对于反向 ETL，Hightouch 的影响是直接且具有变革性的。 Blend 团队现在使用 Hightouch 调试器和 Slack 集成来了解反向 ETL 过程何时失败，从而提高全面数据准确性的可信度。财务团队尤其受益于可靠数据的访问。借助 Fivetran 和 Hightouch 的 Asana 连接器，Blend 的财务团队现在能够监控和执行时间输入、了解项目时间表，并在三个工作日内完成服务团队的财务报告，而以前需要七个工作日。
运营影响
数量效益
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