Terms Glossary D Digital Footprint
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Digital Footprint

A digital footprint is a trail of data you create while using the Internet. It includes the websites you visit, emails you send, and the information you submit to online services.
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Tony Fish expounded upon the possible dangers of digital footprints in a 2007 self-published book. The closed loop takes data from the open loop and provides this as a new data input. This new data determines what the user has reacted to, or how they have been influenced. The feedback then builds a digital footprint based on social data, and the controller of the social digital footprint data can determine how and why people purchase and behave.
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