Oracle > Case Studies > Wavenet Technology Runs One Million-plus Queries in Seconds

Wavenet Technology Runs One Million-plus Queries in Seconds

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Technology Category
  • Infrastructure as a Service (IaaS) - Cloud Computing
  • Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Functions
  • Business Operation
  • Cloud Planning, Design & Implementation Services
  • Data Science Services
The Challenge

Digital marketing company Wavenet Technology helps global brands across the Asia and Pacific region optimize online marketing campaigns. It uses artificial intelligence and big data analytics to enable customers to track and fine-tune marketing activities 24 hours a day in real-time.

As part of the Wavenet Technology service, customers access a web dashboard to consult the latest figures on their campaigns’ performance. As the number of simultaneous dashboard queries went beyond one million, the time to extract, transform, and load (ETL) data for the reports became increasingly time-consuming. Eventually, the amount of processing exceeded the capacity of Wavenet Technology’s systems, which were running on AWS Redshift.  Customers had to wait several minutes for the systems to respond.

Because the situation began to hamper Wavenet Technology’s business development plans, the company began looking for a high-performance, secure, and affordable database that would provide the speed, power, and confidence to achieve its growth targets.

The Customer

Wavenet Technology

About The Customer

Founded in 2010, Wavenet Technology has offices in Taipei, Shanghai, Beijing, Guangzhou, and Kuala Lumpur. The company helps customers optimize their digital marketing through big data analytics in areas including people, performance, process, and prediction.

The Solution

Wavenet Technology selected Oracle MySQL HeatWave running on Oracle Cloud Infrastructure (OCI) because it could support current and future processing requirements.

The company also liked the cost-effectiveness of the service and the support from the Oracle MySQL development team, which gave Wavenet confidence that security risks would be minimized, and its investment would be well protected.

OCI also provided a simple architecture that was easy to administer with limited management resources. “Oracle MySQL HeatWave could accelerate data processing, so we wouldn’t have to run ETL processes anymore,” says CTO Hung Chih Chieh.

Operational Impact
  • [Data Management - Data Availability]

    With Oracle MySQL HeatWave running on OCI, Wavenet gained the fastest, most efficient, and cost-effective way to support its data processing needs.

Quantitative Benefit
  • Using Oracle MySQL Heatwave, Wavenet Technology answers more than one million customer dashboard queries in just a few seconds.

  • By moving from AWS Redshift to Oracle MySQL HeatWave, the company also reduced the infrastructure’s total cost of ownership by at least 30%.

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