Oracle > Case Studies > Oracle MySQL HeatWave Enables Wavenet Technology to Optimize Data Processing and Improve Customer Experience

Oracle MySQL HeatWave Enables Wavenet Technology to Optimize Data Processing and Improve Customer Experience

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 Oracle MySQL HeatWave Enables Wavenet Technology to Optimize Data Processing and Improve Customer Experience - IoT ONE Case Study
Technology Category
  • Analytics & Modeling - Big Data Analytics
  • Application Infrastructure & Middleware - Data Visualization
Applicable Industries
  • Cement
  • Construction & Infrastructure
Applicable Functions
  • Product Research & Development
  • Sales & Marketing
Use Cases
  • Construction Management
  • Track & Trace of Assets
Services
  • Cloud Planning, Design & Implementation Services
  • Data Science Services
The Challenge
As the number of simultaneous dashboard queries went beyond one million, the time to extract, transform, and load (ETL) data for the reports became increasingly time-consuming. The processing capacity of Wavenet Technology's systems running on AWS Redshift was exceeded, causing customers to wait several minutes for the systems to respond.
The Customer

Wavenet Technology

About The Customer
Wavenet Technology is a digital marketing company that helps global brands optimize online marketing campaigns. They use artificial intelligence and big data analytics to enable customers to track and fine-tune marketing activities in real time. Customers access a web dashboard to consult the latest figures on their campaigns' performance.
The Solution
Wavenet Technology chose Oracle MySQL HeatWave running on Oracle Cloud Infrastructure (OCI) as a high-performance, secure, and affordable database solution. It provided the speed, power, and confidence needed to support their growth targets. The cost-effectiveness, support from the Oracle MySQL development team, and simplified architecture of OCI were also factors in the decision.
Operational Impact
  • [Data Management
    also, data management is significantly simpler.
Quantitative Benefit
  • By moving from AWS Redshift to Oracle MySQL HeatWave, Wavenet Technology reduced the infrastructure's total cost of ownership by at least 30%. Response times for customer queries were significantly improved, going from several minutes to just a few seconds. The company can now explore data and algorithms more efficiently, saving time and labor. Data managers can work directly with raw data stored in MySQL HeatWave, eliminating the need for the ETL process. VIP-level customers can submit specific queries and gain insights into their data more easily. Overall, Wavenet Technology experienced increased efficiency, cost savings, and improved customer satisfaction.
  • By moving from AWS Redshift to Oracle MySQL HeatWave, the company also reduced the infrastructure’s total cost of ownership by at least 30%.

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