Turning to a new future-ready digital infrastructure

In the competitive digital economy, a user’s experience can mean everything. Generali Vitality knew as much when it launched an innovative platform to promote the mantra “Know your health, improve your health, enjoy your rewards.” Customers in Germany, Austria, and France were offered encouragement, rewards, and lowered insurance premiums for taking simple steps toward a healthy lifestyle, such as getting regular checkups and staying physically active.

But Generali Vitality wanted to grow its base beyond these markets and become a lifetime health partner to members. The company realized that if it could introduce a best-in-class user experience uniformly across all user journeys and channels with a unique and fresh product feel, it could increase user engagement and retention. The challenge? Optimizing and introducing new features continuously without the need for lengthy product development and release cycles.

Consistent global customer experience is best achieved when teams in the design and IT work effectively together at scale, across the organization. A new solution that could meet Generali Vitality’s ambitious goals would need to scale to ten thousand users, integrate multiple rewards partners, and be localizable for multiple markets and languages. Generali Vitality needed to collaborate with a partner that could enable these capabilities with a tailor-made solution, so users could benefit from the updates as soon as possible.

So, the company partnered with Accenture to collaborate in strategically relevant areas - user experience and cloud computing - and to unify the design approach between business units and across geographic boundaries.

Generali Vitality

Generali Vitality is a scientific-based wellness program that rewards customers for healthy living and aims to improve employee health and wellbeing

Generali Vitality shapes a new category of insurance products. It gives rise to better health and value for customers, leading to a healthier society in general. This shared-value insurance model has shown great success and is already well established in the United Kingdom, United States, and Asia. This demonstrates how Generali Vitality creates value for every stakeholder, including its members, partners, employers, and distribution channels.

Creative, custom, cloud collaboration

Accenture combined Fjord's (part of Accenture Interactive) design expertise with its custom software engineering and cloud capabilities to help create a holistic solution for Generali Vitality and its members. In just a few months, the team tailored a cloud-native application with world-class user experience (UX), push-button deployments, and all the adaptability and flexibility required to bring the Generali Vitality rewards experience into different European markets.

Achieving a more sustainable, healthier world

Generali Vitality is scheduled to roll out to more and more European countries. Its product can undergo a continuous cycle of improvement and new features can easily be added. As a result, the range of premium brands available as benefit partners can increase with customer demand and preferences. All of these new capabilities were enabled by design, choice of platforms, and cloud technology.

• [Efficiency Improvement - Operation]
  

  By using AWS, Generali Vitality made a substantial step towards Generali‘s CO2 emission reduction targets driven by the higher efficiency of cloud computing.

• [Financial Growth - Market Opportunities]
  

  Generali Vitality is scheduled to roll out to more and more European countries.