Synergis Software > Case Studies > Digital Transformation of Atlanta Grout & Tile: An IoT Case Study

Digital Transformation of Atlanta Grout & Tile: An IoT Case Study

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Technology Category
  • Application Infrastructure & Middleware - Event-Driven Application
  • Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries
  • Cement
  • E-Commerce
Applicable Functions
  • Maintenance
  • Procurement
Use Cases
  • Construction Management
  • Personnel Tracking & Monitoring
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
The Challenge
Atlanta Grout & Tile, a Tile, Stone & Grout restoration company based in Woodstock, Georgia, was facing challenges with their traditional business model. Despite steady growth over the years, they were falling behind the web revolution and missing out on the opportunity to tap into a new consumer base. They were using independent software from different vendors for each of their department information and workforce management. This resulted in a lot of manual work on excel and the need to export/import data between different systems. This not only increased overhead costs but also slowed their response to clients. They had to prepare numerous reports manually and lacked access to customer trends for effective business decision making.
About The Customer
Atlanta Grout & Tile is a Tile, Stone & Grout restoration company located in Woodstock, Georgia. They have been in business for over 13 years, offering quality services to their clients through their certified professionals. They have also been instrumental in creating groundbreaking products – pFOkUS® – one of the best in the tile cleaning and maintenance area. The company was looking to leverage technology to reinvent their business model and grow at a faster pace. They were keen on integrating their business processes into one system to improve efficiency and customer service.
The Solution
The solution involved integrating all business processes into one system. A comprehensive integrated system was designed from the ground up to improve workforce efficiency and bring the company closer to their customers. The first step was to upgrade the existing CRM’s old design to a new responsive & intuitive web application with different front-facing modules for Work schedule manager, Sales & Customers. Google Maps was integrated into the app for geocoding addresses for intelligent scheduling. A payment gateway was integrated into the CRM for accepting customer payments, which flowed into the Accounting module for tax purposes. The CRM was redesigned to a multi-tenant architecture, enabling franchising and sharing of best practices between franchises. A new user-friendly E-commerce portal was developed, and a detailed branding guideline was created. The entire IT infrastructure of Atlanta Grout & Tile was migrated to Amazon Web Services.
Operational Impact
  • The digital transformation of Atlanta Grout & Tile resulted in a platform of integrated applications. What started as a simple CRM application development to make the data flow smoothly in the organization grew to include multiple business process automations and a suite of micro applications running on the cloud integrated to the backend system. This provided a seamless customer experience and improved satisfaction. The consulting was a crucial part in the exponential business growth and improved workforce efficiency at Atlanta Grout & Tile. The company was able to provide a seamless brand experience for customers through franchising. The new website and E-commerce platforms attracted the right customers, and innovative online marketing techniques and content strategies drove prospective clients to the websites.
Quantitative Benefit
  • Reduced overhead costs by integrating all business processes into one system
  • Improved response time to clients by automating data flow
  • Enabled franchising by redesigning CRM to a multi-tenant architecture

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