Profusion Cuts Down Report Generation Time From Days to Minutes

Manual and Sporadic Reporting

Profusion wished to shift its clients’ businesses away from reliance on slow, reactive, and manual Excel-based reporting and onto fast, proactive, and real-time optimization.

A London creative agency asked Profusion to develop a solution that would improve the way it reported ticketing data to its client, an international live show production company. It had two requirements:

1. Clearly communicate financial investment and return through different marketing channels in an easy-to-use, intuitive interface.
2. Ability to query a single customer view of its customer and extract this data for use within its other business tools.

Profusion

Profusion, a data science and marketing services company, was used to create reports for its customers that were slow and reactive. When they decided they wanted to build a BI platform that their clients could access for a range of use cases, Dale Bradman, Data Engineer, and Henrik Nordmark, Head of Data Science, decided that having already used Sisense internally, they should expand their usage and create a brand-new product, ProfusionBI, by embedding Sisense. Now, reports that at one time took 20 days to create take a mere 20 minutes.

As Profusion had already been experimenting with Sisense to streamline its own internal reporting, Sisense was a natural choice.

Sisense fits both the client’s requirements.

1. Its interactive front-end reduced time spent on reporting from 20 days to 20 minutes, and campaign audience selection from one hour to one minute per campaign. These efficiencies enable scarce agency resources to be deployed against marketing optimization rather than administration.
2. Its powerful in-memory querying ability allowed simple filtering of a large customer base.

• [Efficiency Improvement - Productivity]
  

  Report time cut from 20 days to 20 minutes