Urbiotica Case Studies Parking at Shopping Centre Süd in Vienna, Austria

	Parking at Shopping Centre Süd in Vienna, Austria Urbiotica

Parking at Shopping Centre Süd in Vienna, Austria

Urbiotica

Applicable Industries	Automotive
Applicable Functions	Maintenance
Use Cases	Perimeter Security & Access Control Log in to view content
Challenge	With an influx of more than 23 million people, visitors constantly had to deal with tremendous vehicle congestion in the parking area. This meant that they would waste a lot of time looking for a parking space and become more stressed, affecting their willingness to shop. This affected satisfaction in general and they ended up looking for better and quicker parking alternatives. SCS needed to resolve the situation urgently which was causing a decline in the influx of visitors to the Shopping Centre and harming the results of the points of sale. Read More
Customer	Shopping City Süd (SCS) is the shopping centre with the largest outdoor car park in Austria and among the largest in Europe with a surface area of 225,860 m2, more than 330 shops and 10,000 parking spaces. Read More
Solution	End-to-end service In the smart city project developed in Shopping Centre Süd, we based our proposal on solutions that meet both the needs of parking manager, visitors and clients. We developed an end-to-end system that provides a complete service: 1. Sensing System 2. Data transmission elements 3. Software management platform Read More Log in to view content
Data Collected	Customer Satisfaction Score, Parking Availability, Traffic Congestion Levels, Vehicle Location Tracking Read More Log in to view content
Solution Type	IOT Read More Log in to view content
Solution Maturity	Emerging (technology has been on the market for > 2 years) Read More Log in to view content
Contents

Applicable Industries

Automotive

Applicable Functions

Maintenance

Use Cases

Challenge

With an influx of more than 23 million people, visitors constantly had to deal with tremendous vehicle congestion in the parking area. This meant that they would waste a lot of time looking for a parking space and become more stressed, affecting their willingness to shop. This affected satisfaction in general and they ended up looking for better and quicker parking alternatives. SCS needed to resolve the situation urgently which was causing a decline in the influx of visitors to the Shopping Centre and harming the results of the points of sale.

Customer

Shopping City Süd (SCS) is the shopping centre with the largest outdoor car park in Austria and among the largest in Europe with a surface area of 225,860 m2, more than 330 shops and 10,000 parking spaces.

Solution

End-to-end service In the smart city project developed in Shopping Centre Süd, we based our proposal on solutions that meet both the needs of parking manager, visitors and clients. We developed an end-to-end system that provides a complete service: 1. Sensing System 2. Data transmission elements 3. Software management platform

Data Collected

Customer Satisfaction Score, Parking Availability, Traffic Congestion Levels, Vehicle Location Tracking

Solution Type

IOT

Solution Maturity

Emerging (technology has been on the market for > 2 years)

Impact #1	[Product Improvement - Market Opportunities] Increase in the influx to the Shopping Centre.
Impact #2	[Financial Growth - Revenue] Higher turnover in points of sale and more revenue for the Shopping Centre.
Impact #3	[Efficiency Improvement - Operation] Reduces the time spent looking for a parking space and speeds up the vehicle flow.

Impact #1

[Product Improvement - Market Opportunities]
Increase in the influx to the Shopping Centre.

Impact #2

[Financial Growth - Revenue]
Higher turnover in points of sale and more revenue for the Shopping Centre.

Impact #3

[Efficiency Improvement - Operation]
Reduces the time spent looking for a parking space and speeds up the vehicle flow.

Benefit #1	12 Million Euros (almost) in savings.
Benefit #2	100 information panels directing the traffic and 3500 parking spot, could accommodate 22 millions customers.

Benefit #1

12 Million Euros (almost) in savings.

Benefit #2

100 information panels directing the traffic and 3500 parking spot, could accommodate 22 millions customers.

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Overview

Parking at Shopping Centre Süd in Vienna, Austria

Operational Impact

Quantitative Benefit