- Product Research & Development
- Vehicle Telematics
Despite keeping overseas Eurasia and Latin America growth on track as shown in Q4 2017 results, PSA group was faced with an internal R&D dilemma at its subsidiary Opel whilst its sales in China have dropped by almost half, to 387,000, all in the same year. Seeing that the Chinese passenger-car market on the other hand has surged nearly a quarter, from 19.7 million in 2014 to 24.7 million in 2017, PSA group saw the need to create increasingly connected vehicles to attract consumers with a strong appetite for 5G. The main challenge remains that PSA's product lineup still has overlapping and outdated models, including an earlier version of the Peugeot 3008 and several Citroen and DS models, all of which are sold only in China.
By deploying its new platform connecting the vehicle to the Internet Of Things, Groupe PSA enriches its service offering and makes mobility easier for all its customers. With Huawei, well known for its innovation capacity, Groupe PSA has created DS 7 CROSSBACK, the first vehicle to benefit from this joint project, which will ultimately be rolled out to all group vehicles.
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