Alteryx > Case Studies > Monoprix's Digital Transformation: Harnessing Data for Optimized Promotional Campaigns

Monoprix's Digital Transformation: Harnessing Data for Optimized Promotional Campaigns

Technology Category

Analytics & Modeling - Predictive Analytics
Functional Applications - Enterprise Asset Management Systems (EAM)

Applicable Industries

Equipment & Machinery
Retail

Applicable Functions

Procurement
Sales & Marketing

Use Cases

Asset Health Management (AHM)
Asset Lifecycle Management

About The Customer

Monoprix is a major French distribution chain that introduced the concept of the 'department store' in France. It is a significant player in the convenience store sector and is part of the Casino group. The company operates 632 stores of varying formats, including monop', monop' beauty, and Naturalia, and employs over 21,000 people. As part of its digital transformation, Monoprix sought to harness data to optimize its promotional campaigns and improve its overall business operations.

The Challenge

Monoprix, a major French distribution chain, was in the process of digitalizing its operations and wanted to leverage data to optimize its promotional campaigns. The company was looking for a solution that could forecast the sale of promotional products, anticipate supplies, reduce stock shortages, and analyze customer behavior. The challenge was to find a tool that could be used by business analysts without the need for coding skills. The company was also undergoing a complete overhaul of the architecture of its promotional system, which required the industrialization of its promotion production.

The Solution

Monoprix chose Alteryx, a data analytics platform, to meet its needs. The implementation of Alteryx took place in two stages. The first stage involved automating the promotional mechanism, which required transforming all the related data processes. The second stage involved enhancing the promotions by taking into account predictive logics, such as product types and seasonality, to predict the potential of a promotion. Alteryx's platform is intuitive and easy to use, making it accessible to all types of users. It allows users to manipulate data and develop their skills. The company also worked with partners like the Information Lab to leverage previously untapped Alteryx modules and develop complex workflows. Monoprix is developing a predictive model for forecasting performance and creating a planogram to visualize the placement of different products in the store.

Operational Impact

The implementation of Alteryx has enabled different departments within Monoprix to reclaim data culture, which was previously the domain of the IT department. The platform's ease of use has allowed teams to focus on high-value tasks such as annual promotion analysis. They can now identify which product categories are most relevant for promotion and measure results more easily and quickly. The company has also established mutual trust with the IT department, which has become a significant asset in its transformation. The expansion of the user base has prompted the team to think about how to better structure it, leading to the organization of 'Data Days', where everyone presents their data-use cases and best practices.

Quantitative Benefit

The Alteryx community within Monoprix comprises nearly 35 people across different departments.
Some twenty of them work with the performance department; others in the digital transformation department and others in management control, supply chain and even in store.