HqO > Case Studies > Jamestown’s Innovation and Design Building: Reinforcing Brand and Building Tenant Community with HqO

Jamestown’s Innovation and Design Building: Reinforcing Brand and Building Tenant Community with HqO

Technology Category

Platform as a Service (PaaS) - Application Development Platforms
Sensors - GPS

Applicable Industries

Buildings
Retail

Applicable Functions

Logistics & Transportation
Product Research & Development

Use Cases

Building Automation & Control
Inventory Management

Services

System Integration

About The Customer

The Innovation and Design Building is a 1.4-million-square-foot commercial mixed-use, multi-tenant asset located in Boston’s Seaport District. The property is owned and managed by Jamestown. Anchor tenants include world-class brands like: Reebok, which bases its global headquarters at the IDB; Mass Challenge, one of the world’s largest startup incubators; and the Boston Design Center, Boston’s premier resource for design professionals. As home to some of the city’s highest-growth companies and creative talent, Jamestown has developed a space that brings together the area’s top business, design, and experiential companies. Thus, IDB is home to makers, designers, architects, communicators, researchers, manufacturers, technologists, innovators, and entrepreneurs.

The Challenge

Jamestown, the owner and manager of the Innovation and Design Building (IDB), a 1.4-million-square-foot commercial mixed-use, multi-tenant asset located in Boston’s Seaport District, faced the challenge of staying competitive in a fast-paced industry. They had invested heavily in amenities for the building, including on-site retail, a fitness center, shuttles, and community events. However, they needed a way to track which amenities were popular, effectively communicate the offerings to their tenants, and incentivize and promote the on-site and local retail to its tenant population. The challenge was not just to attract and retain highly sought-after tenants, but also to understand their needs and create experiences to fulfill them. They wanted to activate their investments, build a stronger community with their tenants, and reinforce their brand.

The Solution

Jamestown partnered with HqO to build a technology solution to streamline communication, activate their amenities, and track data to align future investments and effectively serve evolving customer needs. HqO’s workplace experience framework focuses on several areas of tenant experience, including: convenience, entertainment, mobility, security, sustainability, food and beverage, accessibility, and wellness. The IDB team invested heavily in each of these areas, and then used a series of strategies and platform features to activate the value of those investments. By leveraging HqO’s platform, the IDB management team routinely tracks engagement, event participation, and emerging needs to shape its future programming. They also integrated a real-time shuttle tracking feature to the app, which helps tenants better plan their commutes and maximize their productivity, while eliminating wait times and commuting frustration.

Operational Impact

The Jamestown team quickly achieved their goals of activating their investments, building a stronger community with their tenants, and reinforcing their brand. They have been able to center every element of their brand and building management around the people in their buildings. Real-time data and insights help ownership and property management make smart business decisions based on how a building is used. Jamestown has used the data provided by the HqO platform to optimize performance and target their programming. The IDB has shown industry-leading creativity through their event programming. Information about event programming was centralized in the app, making it easier for tenants to track what’s going on that they might be interested in. By leveraging engagement and attendance data, the IDB quickly identifies what types of events are working and not. The Jamestown Innovation and Design Building is a powerful example of how a tech-enabled workplace experience focus can provide lasting competitive differentiation in today’s commercial real estate market.

Quantitative Benefit

89% of tenants are signed up for the app
54% of tenants are active monthly users
Jamestown is preparing to scale the experience across their portfolio as they add new buildings