This company was looking to build a new core customer 360 record system which would offer a product recommendation system and entity resolution feature. The new product recommendation system would enable the company to create accurate customer profiles that showed hierarchical relationships and help deliver an exceptional customer experience when customers log in to their centralized database to perform functions, buy products, request services, etc.
They also wanted it to be scalable and a more performant system than their last. This operational function for their customer 360 was critical to their competitive advantage in the market. The system would consist of a centralized data source that would be the brains of the customer data platform.
Technology Giant, this Fortune 50 company is one of the largest technology corporations in the world, employing over 150,000 people globally. It provides a comprehensive portfolio of IT hardware, software, and service solutions. The company is well known for its innovations in supply chain management and electronic commerce.
The company selected TigerGraph as the foundation for its new platform for master customer records. These overlapping customer records, due to multiple legacy systems’ data, needed to be combined for their digital customer identity management platform to better understand their customer’s behavior.
Now, using TigerGraph for entity resolution and identity management, they can provide their customers with better support, and the next best action, know what content to deliver, and realize new customer engagement techniques.
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