Accenture > Case Studies > Innovative Cloud Solution Boosts Generali Vitality's User Engagement and Retention

Innovative Cloud Solution Boosts Generali Vitality's User Engagement and Retention

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 Innovative Cloud Solution Boosts Generali Vitality's User Engagement and Retention - IoT ONE Case Study
Technology Category
  • Infrastructure as a Service (IaaS) - Cloud Computing
  • Infrastructure as a Service (IaaS) - Hybrid Cloud
Applicable Industries
  • Cement
  • Healthcare & Hospitals
Applicable Functions
  • Product Research & Development
Use Cases
  • Construction Management
  • Infrastructure Inspection
Services
  • Cloud Planning, Design & Implementation Services
The Challenge
Generali Vitality, an innovative platform promoting a healthy lifestyle, faced a challenge in expanding its user base beyond Germany, Austria, and France. The company aimed to become a lifetime health partner to its members by offering a best-in-class user experience across all user journeys and channels. The goal was to increase user engagement and retention with a unique product feel. However, the challenge lay in optimizing and introducing new features continuously without lengthy product development and release cycles. The company needed a solution that could scale to tens of thousands of users, integrate multiple rewards partners, and be localizable for multiple markets and languages. To achieve this, Generali Vitality needed to collaborate with a partner that could provide a tailor-made solution.
The Customer

Generali Vitality

About The Customer
Generali Vitality is an innovative platform that encourages customers to lead a healthy lifestyle by offering rewards and lowered insurance premiums for taking simple steps towards health, such as regular checkups and physical activity. The company operates in Germany, Austria, and France, and aims to expand its user base beyond these markets. Generali Vitality's goal is to become a lifetime health partner to its members by providing a best-in-class user experience across all user journeys and channels, thereby increasing user engagement and retention.
The Solution
Generali Vitality partnered with Accenture to strategically enhance user experience and cloud computing, and to unify the design approach across business units and geographic boundaries. Accenture combined Fjord's design expertise with its custom software engineering and cloud capabilities to create a holistic solution for Generali Vitality and its members. In a few months, a cloud-native application was developed with world-class user experience, push-button deployments, and the adaptability and flexibility required to bring the Generali Vitality rewards experience into different European markets. The solution included a fully cloud-native development using Amazon Web Services (AWS), a custom-built responsive web application, an event-driven microservice architecture, and a DevOps and automation approach.
Operational Impact
  • The implemented solution has enabled Generali Vitality to roll out its product to more European countries. The product can now undergo a continuous cycle of improvement, and new features can easily be added. As a result, the range of premium brands available as benefit partners can increase with customer demand and preferences. All of these new capabilities were enabled by design, choice of platforms, and cloud technology. By using AWS, Generali Vitality made a substantial step towards Generali‘s CO2 emission reduction targets driven by higher efficiency of cloud computing. This aligns with Generali Vitality’s goals for a more sustainable, healthier world for its members.
Quantitative Benefit
  • Scalability to tens of thousands of users
  • Integration of multiple rewards partners
  • Localization for multiple markets and languages

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