Fastly > Case Studies > Fastly's Edge Cloud Network Powers Jimdo's Website Building Innovation

Fastly's Edge Cloud Network Powers Jimdo's Website Building Innovation

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Technology Category
  • Analytics & Modeling - Computer Vision Software
Applicable Industries
  • Cement
  • Equipment & Machinery
Applicable Functions
  • Product Research & Development
  • Sales & Marketing
Use Cases
  • Clinical Image Analysis
  • Last Mile Delivery
The Challenge
Jimdo, a company that powers over 20 million websites worldwide, was facing stiff competition from other website creation companies with massive marketing budgets. To stand out, Jimdo realized they needed to focus on quality product innovation and unparalleled customer service. However, they were burdened with complicated and time-intensive workflows and operations, which hindered their ability to innovate. They also faced the challenge of ensuring their websites were secure, fast, and scalable, regardless of the customer's device or location. Another significant challenge was the resizing of images on their customers’ sites to ensure they looked great on all devices. This was a key aspect of their business as many websites rely on beautiful photos to help sell their products and services.
About The Customer
Jimdo is a company that helps entrepreneurs build powerful, high-performing websites quickly and easily. They power over 20 million websites around the world and have recently launched a new product, Dolphin, a new generation of website builder that delivers a personalized, ready-to-use website in three minutes. Jimdo's website builder is designed for those who want an attractive and professional online presence without having to spend too much time and effort. They also take care of SEO tasks automatically, providing their customers with tips on how to optimize their sites.
The Solution
Jimdo partnered with Fastly, leveraging their edge cloud network to offload complicated and time-intensive workflows and operations. This freed up Jimdo's team to focus on efforts that added the most value for their customers. Fastly's infrastructure scalability and seamless integration with Jimdo's existing workflow and development significantly reduced engineering overhead. This allowed Jimdo's technical teams to focus on developing innovative products like Dolphin, an AI-based tool that creates personalized websites in minutes. Fastly also helped Jimdo with image optimization, a critical aspect of their business. Fastly's Image Optimizer offloaded the work of image manipulation and resizing, freeing up technical resources and time. This solution also powered Jimdo Dolphin, enabling it to create personalized websites with compelling images in just three minutes.
Operational Impact
  • Fastly's solution allowed Jimdo to focus on quality product innovation and unparalleled customer service, helping them stand out in a competitive market. The integration of Fastly's edge cloud network into Jimdo's workflow and development processes streamlined operations and reduced engineering overhead. This enabled Jimdo's technical teams to focus on developing innovative products like Dolphin. Fastly's Image Optimizer also helped Jimdo overcome the challenge of image optimization, a critical aspect of their business. This not only simplified operations but also improved the quality of the websites created, leading to increased customer satisfaction. As a result, Jimdo has seen excellent growth through Dolphin, and as the product gains in popularity, Fastly is able to scale to match user demand.
Quantitative Benefit
  • Significant reduction in engineering overhead
  • Fastly's scalability allowed Jimdo to manage more websites without needing to rapidly increase the size of in-house support teams
  • Fastly's Image Optimizer simplified image manipulation and resizing, freeing up technical resources and time

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