With Rotary’s attention and resources rightly focused on global humanitarian and youth leadership development programs, the recent pace of digital change, coupled with the increasing digital expectations of new generations of members, exceeded their ability to deliver relevant and reliable digital products. It was clear that Rotary needed to rethink how digital strategy supported its mission, and how the organization delivered digital products that better focused on evolving member expectations.
Recognizing the role digital technologies could play in member engagement, Rotary engaged SoftServe to lead them through a Digital Strategy Transformation.
Rotary International is a global, not-for-profit membership organization founded in 1905. Bringing together business and professional leaders, they help provide humanitarian services and advance goodwill and peace around the world.
Rotary’s 1.2M members, represented by more than 36,000 local clubs, have been instrumental in the fight to eradicate polio. Their worldwide youth programs are developing the next generation of service-minded community leaders. Rotary’s partnerships with such organizations as UNICEF, the Gates Foundation, and USAID are extending the humanitarian reach of their members on a global scale. Their current activities are focused on disease prevention, literacy, and bringing clean water to the developing world, among others.
SoftServe’s work with Rotary began with a series of triage efforts to first stabilize their key member support products, so their attention could be better tuned to problem framing and ideation. Next, SoftServe led Rotary through a Digital Maturity Assessment, identifying the specific people, process, and technology issues that required attention and evaluating Rotary’s capacity for transformative change.
Findings from the Digital Maturity Assessment then led to a focused, four-month, comprehensive, and multidisciplinary Digital Strategy Transformation engagement designed specifically to help Rotary evolve into a truly member-focused and digitally-enabled organization.
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