实例探究 > 三星 Galaxy A:面对面派对 - 体验式营销策略

三星 Galaxy A:面对面派对 - 体验式营销策略

适用行业
  • 城市与自治市
用例
  • 面部识别
挑战
三星希望向墨西哥城的千禧一代推销他们的新 Galaxy A 系列。
关于客户
该客户是领先科技公司三星。
解决方案
三星决定举办一场名为“Face Party”的独家音乐活动,让人们可以亲身体验 Galaxy A 系列的功能,而不是仅仅传达 Galaxy A 系列的功能。他们与 MTV 合作,在墨西哥最热门的俱乐部之一举办了以 Sebu 为主角的 Capital Cities DJ Set。他们还用 A5 手机制作了一个动画 gif 照相亭,让人们可以测试和使用 Galaxy 产品。
运营影响
  • The operational result of this experiential marketing strategy was a successful launch of the new Galaxy A series. By allowing millennials to experience the features of the new handsets in a fun and engaging setting, Samsung was able to effectively communicate the value of these products to the target audience. The event also helped to strengthen Samsung's brand image among millennials, positioning the company as a provider of unique and entertaining experiences. Furthermore, the involvement of PR & Influencer specialisms ensured that the event reached a wider audience, increasing the visibility of the new Galaxy A series.

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