三星 Galaxy A：面对面派对 - 体验式营销策略
适用行业
- 城市与自治市
用例
- 面部识别
关于客户
该客户是领先科技公司三星。
挑战
三星希望向墨西哥城的千禧一代推销他们的新 Galaxy A 系列。
解决方案
三星决定举办一场名为“Face Party”的独家音乐活动，让人们可以亲身体验 Galaxy A 系列的功能，而不是仅仅传达 Galaxy A 系列的功能。他们与 MTV 合作，在墨西哥最热门的俱乐部之一举办了以 Sebu 为主角的 Capital Cities DJ Set。他们还用 A5 手机制作了一个动画 gif 照相亭，让人们可以测试和使用 Galaxy 产品。
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