移动应用程序加速赛车迷体验

印地车有限责任公司

INDYCAR, LLC是一家总部位于美国的赛车批准机构，负责印地赛车和其他开轮式赛车领域。

INDYCAR 在提升其 INDYCAR 移动应用程序的性能和功能之外寻找机会来改变赛车迷的体验。

为了让越来越多的车迷参与进来（无论是亲自参加比赛还是在电视上观看），NTT INDYCAR SERIES 开发了 INDYCAR 移动应用程序。它在全球范围内免费且可在 Android 和 iOS 设备上使用，它为粉丝们带来了比赛、结果和团队排名，帮助在他们之间建立社区。它还鼓励他们参加比赛，收听比赛广播，并及时了解他们最喜欢的车队、车手和他们的赛车——在比赛周末、比赛之间和休赛期。

凭借 NTT 作为其冠名合作伙伴和官方技术合作伙伴，INDYCAR 管理层转向 NTT DATA 为其客户体验、应用程序开发和管理专业知识提供增强且功能齐全的 INDYCAR 移动应用程序，完全准备好在 2019 年开始之前供全球粉丝下载赛季——之后的每一年。

• The INDYCAR Mobile App has significantly improved fan engagement, providing real-time race data and media-rich features. It has successfully placed fans in the driver's seat with up to 11 live in-car cameras available to view in the app. The app has also achieved high user ratings in both the Apple App Store and Google Play, indicating a positive reception from the users. The two-screen viewing experience has been particularly appreciated by fans, allowing them to tune into their favorite driver’s radio channel and listen in real time. The app has been instrumental in attracting younger fans and keeping them engaged, thereby contributing to the growth of the fan base. The successful implementation of the app has set a new standard for fan engagement in motorsports.

• 70,000 app users during 2021 events
• 169,000 new app downloads in 2021
• User sessions increased by an average of over five minutes compared to prior years