NTT Data > Case Studies > Revolutionizing the Race Fan Experience: The Success of the INDYCAR Mobile App

Revolutionizing the Race Fan Experience: The Success of the INDYCAR Mobile App

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 Revolutionizing the Race Fan Experience: The Success of the INDYCAR Mobile App - IoT ONE Case Study
Technology Category
  • Application Infrastructure & Middleware - Event-Driven Application
  • Robots - Wheeled Robots
Applicable Industries
  • Automotive
  • Telecommunications
Applicable Functions
  • Maintenance
  • Product Research & Development
Use Cases
  • Inventory Management
  • Real-Time Location System (RTLS)
Services
  • Software Design & Engineering Services
The Challenge
With the goal of enhancing the race fan experience, INDYCAR sought to develop an improved mobile app that would provide real-time race data and media-rich features.
The Customer
About The Customer
INDYCAR is a premier motorsport series featuring open-wheel cars racing on various types of tracks. They have a large and dedicated fan base, with millions of fans worldwide.
The Solution
NTT DATA collaborated with INDYCAR to develop and deliver an enhanced INDYCAR Mobile App. They leveraged NTT DATA's Digital Experience, Application Development & Maintenance, Application Modernization, Application Management, and Amazon Web Services to create a scalable and feature-rich app.
Quantitative Benefit
  • The INDYCAR Mobile App has contributed to the growth of INDYCAR's fan base and increased fan engagement. The app has attracted new users and retained existing fans, resulting in higher attendance and ratings. The quantitative benefits include 70,000 app users and 169,000 new app downloads in 2021.

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