MindMax 实现完美的数据管道
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 教育
- 石油和天然气
适用功能
- 销售与市场营销
用例
- 租赁金融自动化
- 物料搬运自动化
挑战
分析和 ETL——完全自动化
为了向潜在客户展示价值，MindMax 必须衡量和跟踪从漏斗顶部到注册的流程。其遗留的分析和 BI 解决方案需要手动从不同来源提取数据，包括 Salesforce、Google Analytics、Facebook Ads、LinkedIn 和营销自动化系统，以及 Excel 中的手动数据混搭。
客户
MindMax
关于客户
MindMax与大学合作以增加入学率，特别是在继续教育和成人学习者中。合作大学受益于数据驱动的洞察力，这些洞察力为优化流量和潜在客户提供信息，使管理员能够最大限度地提高和管理入学率，并指导潜在学生完成申请和注册过程。
解决方案
MindMax 选择 Sisense 不仅是因为它的功能性，还因为它的价格点和通过其门户网站中的白标嵌入式分析服务多个客户的能力。有了 Sisense，MindMax 被覆盖在 BI 前沿。但是对于 MindMax 的复杂数据管道，需要更多种类的数据连接器来完全自动化 ETL 过程。
与自动化数据连接器的行业领导者合作是必要的，以使 MindMax 的完整数据图成为焦点。
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