MindMax 实现完美的数据管道

MindMax

MindMax与大学合作以增加入学率，特别是在继续教育和成人学习者中。合作大学受益于数据驱动的洞察力，这些洞察力为优化流量和潜在客户提供信息，使管理员能够最大限度地提高和管理入学率，并指导潜在学生完成申请和注册过程。

分析和 ETL——完全自动化

为了向潜在客户展示价值，MindMax 必须衡量和跟踪从漏斗顶部到注册的流程。其遗留的分析和 BI 解决方案需要手动从不同来源提取数据，包括 Salesforce、Google Analytics、Facebook Ads、LinkedIn 和营销自动化系统，以及 Excel 中的手动数据混搭。

MindMax 选择 Sisense 不仅是因为它的功能性，还因为它的价格点和通过其门户网站中的白标嵌入式分析服务多个客户的能力。有了 Sisense，MindMax 被覆盖在 BI 前沿。但是对于 MindMax 的复杂数据管道，需要更多种类的数据连接器来完全自动化 ETL 过程。

与自动化数据连接器的行业领导者合作是必要的，以使 MindMax 的完整数据图成为焦点。

• The implementation of Sisense and Fivetran has had a transformative impact on MindMax's operations. The company and its customers are now empowered by insights gleaned from clean, consistent data across the data pipeline. The ability to ingest student information as part of the data set provides a huge advantage, as colleges and universities use varying software systems and technologies. Internally, the use of Sisense has spread across multiple departments, including marketing and project managers. Externally, MindMax can now easily pull data for each customer, display actionable insights in a meaningful way, and keep data private across customer accounts. Some customers even have access to their own customized dashboards powered by real-time analysis. This has nurtured a more data-driven culture both within MindMax and among its customers.

• Freed up 50% of DiScipio and Warendorf’s time
• Half of MindMax employees are actively using Sisense across multiple departments
• Adding social platforms and student information systems as data sources