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MindMax needed to automate its analytics and ETL processes to provide data-driven insights to its partner universities and scale its customer base.
About The Customer
MindMax partners with universities to increase enrollment, particularly among continuing education and adult learners. They use data-driven insights to optimize traffic and lead generation, manage enrollment, and guide potential students through the application and registration process.
MindMax implemented Sisense and Fivetran to automate its ETL process and connect all data sources, creating a single source of truth for data-driven insights.
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