- Application Infrastructure & Middleware - Data Exchange & Integration
- Product Research & Development
- Software Design & Engineering Services
Analytics and ETL—Fully Automated
To demonstrate value to potential customers, MindMax must measure and track processes from the top of the funnel to enrollment. Its legacy analytics & BI solution required manual extraction of data from disparate sources, including Salesforce, Google Analytics, Facebook Ads, LinkedIn, and Marketing Automation systems —and a manual data mashup in Excel.
MindMax partners with universities to increase enrollment, particularly among continuing education and adult learners. Partner universities benefit from data-driven insights that inform optimization of traffic and lead generation, empower administrators to maximize and manage enrollment, and guide potential students through the application and registration process.
MindMax chose Sisense not only for its functionality but also for its price point and ability to serve multiple clients through white-labeled embedded analytics in its web portal. With Sisense, MindMax was covered on the BI front. But for MindMax’s complex data pipeline, an even wider variety of data connectors would be necessary to completely automate the ETL process.
Partnership with an industry leader in automated data connectors was necessary to bring MindMax’s full data picture into focus.
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