IBM > 实例探究 > 万事达卡和 IBM 沃森广告

万事达卡和 IBM 沃森广告

IBM Logo
 Mastercard Exceeds CTR Benchmark by 54% with IBM Watson Advertising Accelerator - IoT ONE Case Study
适用行业
  • 化学品
  • 消费品
适用功能
  • 产品研发
  • 销售与市场营销
用例
  • 时间敏感网络
挑战

随着我们的国家和世界努力解决我们这个时代一些最具挑战性的问题,品牌需要调整他们与消费者接触和沟通的方式。

考虑到这一点,万事达卡求助于 IBM Watson Advertising,向消费者宣传他们与“挺身抗癌”的合作以及他们捐赠高达 4,000,000 美元以资助癌症研究的活动。

客户
关于客户

万事达卡是支付行业的全球科技公司。它的使命是通过使交易安全、简单、智能和可访问,连接并推动一个包容性的数字经济,让世界各地的每个人都受益。

解决方案

万事达卡利用 IBM Watson Advertising Accelerator 作为 IBM Watson Advertising 的创意呼吁计划的一部分,该计划为 5 位优质广告商提供了一个 Accelerator 实例,只要它以开放和有目的的方式使用,即可免费使用。

加速器使用 AI 快速、持续地了解哪些创意元素将与每个受众产生共鸣,不仅基于消费者的反应,还基于大量其他关键信号,如 DMA、设备类型和一天中的时间。

运营影响
  • The use of IBM Watson Advertising Accelerator allowed Mastercard to effectively reach and engage with their consumers. The AI-driven tool enabled them to predict and serve ad units with creative elements that were most likely to be relevant and engaging for consumers. This not only increased engagement and action but also educated consumers about their campaign. Furthermore, the insights gained from this campaign, such as the effectiveness of action-based headlines and unique CTAs, can be used to inform future advertising strategies. The success of this campaign showcases the power of AI in advertising and its potential to bring about positive change.
数量效益
  • 81 creative variations were used
  • 144% lift in CTR from start of campaign
  • +54% campaign CTR above their benchmark

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

相关案例.

联系我们

欢迎与我们交流!
* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

感谢您的信息!
我们会很快与你取得联系。