使用 Hotjar 提高转化率：案例研究
技术
- 网络安全和隐私 - 身份认证管理
- 网络安全和隐私 - 入侵检测
适用行业
- 水泥
- 教育
适用功能
- 采购
- 销售与市场营销
用例
- 时间敏感网络
- 虚拟培训
服务
- 培训
关于客户
Gavin 是转化率优化方面的专家，经营着一家名为 Yatter 的潜在客户开发机构。他帮助营销人员改进 Facebook 广告和登陆页面。
挑战
Gavin 的个人网站在改用 WordPress 后出现了转化率下降的情况，他需要找出问题所在。
解决方案
Gavin 使用 Hotjar 观看其网站上访问者的录音，发现平板电脑版本上的菜单栏太大。他很快解决了这个问题。
运营影响
数量效益
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