洲际酒店与 HqO 一起改造非便利设施建筑
技术
- 网络与连接 - 5G
- 机器人 - 轮式机器人
适用行业
- 建筑物
- 水泥
适用功能
- 维护
- 采购
用例
- 楼宇自动化与控制
- 施工管理
关于客户
本案例研究中的客户是洲际房地产公司，这是一家位于马萨诸塞州波士顿的综合性房地产投资和管理公司。该公司专注于投资和管理北美各地的房地产。本案例研究重点关注的具体房产是马萨诸塞州大道 955 号办公楼，这是一栋位于马萨诸塞州剑桥市、面积 95,000 平方英尺的办公楼。这座八层的 A 级建筑以 Mathematica 政策研究中心为基础，底层还有包括 UPS 商店在内的零售租户。
挑战
洲际房地产公司 (InterContinental Real Estate Corporation) 位于马萨诸塞大道 955 号的办公物业面临着重大挑战。该建筑位于剑桥技术中心的中心地带，与邻近的拥有现代化设施和大量人员和商业办公空间的建筑竞争。其中包括亚马逊、Facebook 和微软等科技巨头的办公室。马萨诸塞大道 955 号的房产建于 2001 年，建造时并未考虑到现代化设施。它确实为租户提供了一家内部经营的小型咖啡馆，但生意很慢，而且在大楼住户中并不知名。主要挑战是提升建筑物的形象、对租户表示赞赏、在施工和维护更新期间建立更广泛的沟通渠道，并与邻近物业的便利空间竞争。
解决方案
洲际酒店与租户体验平台 HqO 合作，对马萨诸塞大道 955 号酒店进行改造。该解决方案涉及推出一个新的便利设施中心，并使用 HqO 的定制白标应用程序来促进战略便利设施的推出。该应用程序用于在便利设施中心推出期间推动租户外展，在破坏性施工期间与租户沟通，并分享效果图、图片以及计划和施工的详细信息。该应用程序还促进了新设施中心的豁免注册，直接发送给物业管理团队。洲际酒店还使用该应用程序通过提供促销品吸引顾客来到他们的咖啡馆，征求有关在咖啡馆添加游戏桌的反馈，在施工期间提供折扣以感谢租户，并直接与租户沟通。移动设施，包括运动和瑜伽课程、椅子按摩、美甲和自行车调整也被带到了大楼。
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