Wanted to harness vast amounts of data to provide customers with an unrivaled customer experience – by fully personalizing every single customer touchpoint. To do this, to improve both our understanding of customers, whether they were trade customers or DIY enthusiasts, and how to communicate with them through digital channels and branch teams. This need intensified during the COVID-19 pandemic as e-commerce sales rapidly increased. Recognized that artificial intelligence (AI) could empower us to deliver on strategic goals, but needed help distinguishing between diverse customer-base in SAP data, and understanding how data could be used to create AI models.

Speedy aim to provide its customers with excellent service through having the right assets available when and where they are required. This has led us to achieve a strong market position with outstanding brand advocacy. However, the challenge was to optimize our forecasting and inventory management while maximizing revenue. They needed to be able to hold minimal assets to reduce costs, while also maintaining service levels and ensuring that product availability was high.

There are two parts of service: generate leads for companies in the automotive industry by providing a way for people to book test drives, buy and sell cars, and request brochures, among other things. They could not predict which of our users were likely to change their vehicle, or even know who had changed their vehicle until after it had happened.