■ Improving the customer experience with dynamic dashboards and reporting■ Retaining customers through predictive analysis to determine which clients are most likely to cancel service■ Capitalizing on advanced analytics capabilities to build market differentiation■ Improving client retention rates and saving clients time and money

■ Transforming a manual and resource-intensive reporting environment■ Building an infrastructure for customer self-service reporting■ Migrating from a desktop product to a modern web-based user interface■ Driving customer growth and adoption