Since its launch in 2012, the Drybar brand has revolutionized the haircare industry with its unique blowout-only, brick-and-mortar business model. The brand has gained exceptional recognition, largely due to its highly loyal customer base. By understanding the location of their clients, the brand can anticipate client needs, deliver personalized experiences, and strengthen client relationships over time. However, during the COVID-19 pandemic, driving appointment bookings in areas that were open and safe became a critical challenge. With over 70% of bookings already coming directly from the app, the Drybar team saw an opportunity to enhance and optimize the client app experience to secure more appointments and increase revenue.

RetailMeNot, a leading savings destination, aims to influence purchase decisions by offering savings and deals. The company's mission is to help people save money and live more affordably. To achieve this, RetailMeNot needed an accurate location solution that would help consumers find nearby deals from their favorite places, providing savings when they need them most. The challenge was to find a solution that could seamlessly integrate into their growth stack and provide real-time, location-based offers to users, thereby driving footfall to their retail partners.

Raise, a leading mobile payments company, launched the Slide mobile app to provide better savings opportunities for shoppers. The app offers 4% cash back instantly for in-store and online purchases at over 150 partner locations. The challenge was to make it easy for users to identify nearby partner locations, receive cash back reminders as they shop, and identify the correct barcode when they reach checkout. To achieve this, Slide needed a comprehensive location infrastructure solution for their mobile payments app. The solution needed to be robust, cost-effective, and capable of powering all of the app’s location-based experiences.

Geofencing is a technology that uses GPS, RFID, or other location Tracking or object detection technology to define geographical boundaries. It allows administrators to set up triggers such as push notifications, email alerts, or kill switches when a device crosses a “geofence” and enters or exits an area. For example, equipment that exits a construction could be programmed to shut down beyond the borders of a Geofence in order to prevent theft. Likewise, the departure of power tools from a shop floor could trigger a text message alert. The geofencing market is segmented on the basis of components (solution and services), geofencing type, organization size, verticals, and regions. Geofencing services are further segmented into deployment and integration, support and maintenance, consulting and advisory, and API management and testing services. Market growth is driven by the connectivity of mobile assets and industrial campuses.