Salesforce DMP collects, stores and makes every piece of audience data continuously available to its clients, managing more than 10 petabytes of on-demand data.This approach, however, puts enormous demands on the Salesforce DMP system to quickly and efficiently process massive quantities of data. Salesforce DMP needed tools to ensure it could deliver high return on investment to its clients while continuously developing and bringing new platform features to market.

Ryder System, Inc., a leading provider of fleet leasing and maintenance, dedicated transportation, and supply chain management solutions, was facing several analytic challenges. They had an in-house analytics team of over five people, but there was no centralized data source. The team heavily relied on IT, resulting in long lead times for project completion. They were using various CRM systems that collected product line information on customer transactions, contacts, prospects, and pipeline opportunities for analysis. However, blending Salesforce data with other data sources was labor-intensive and sapped analyst productivity. Incorporating advanced analytics and visualizations complicated the process even further.

SSi People, a company specializing in placing IT consultants, was planning for its next phase of growth in 2017. They needed a robust CRM platform with strong data processing and reporting capabilities to drive their performance. The challenge was to find a platform that could serve as the central hub of their operations, providing both ATS capacity and powerful CRM features. They also needed a system that could help them maintain the health of their data and facilitate smart process design. The company was facing increased competition and needed to change its approach to meet the needs of their eight largest clients. They needed to predict client demand for a just-in-time submission model and needed a system that could help them track their clients' buying behavior.