- Application Infrastructure & Middleware - Database Management & Storage
- Business Operation
- System Integration
Salesforce DMP collects, stores and makes every piece of audience data continuously available to its clients, managing more than 10 petabytes of on-demand data.
This approach, however, puts enormous demands on the Salesforce DMP system to quickly and efficiently process massive quantities of data. Salesforce DMP needed tools to ensure it could deliver high return on investment to its clients while continuously developing and bringing new platform features to market.
Salesforce DMP, formerly Krux, is the leading data management platform (DMP) that unifies, segments and activates audiences to increase engagement with users, prospects and customers. With Salesforce DMP, marketers can deliver more relevant and valuable customer experiences by capturing, unifying and activating data signatures across every device (desktop, mobile, tablet and set-top) and every channel (display, social, search and video) in real time.
The AWS services help Salesforce DMP scale and deliver a highly flexible data-processing service to a global customer base. By using Apache Spark with Amazon EMR and AWS Data Pipeline, Salesforce DMP is able to increase the processing speed for its data science and ETL work by 100 percent.
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