Case Studies > TruckZilla: Revolutionizing Food Truck Industry with IoT

TruckZilla: Revolutionizing Food Truck Industry with IoT

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Automotive
  • Food & Beverage
Use Cases
  • In-process Traceability
  • Real-Time Location System (RTLS)
About The Customer
TruckZilla is an app designed for two main customer groups. The first group is the end-users who are looking for their favorite food and ice cream trucks. These users can search for food trucks near them by category and food truck name. The second group is the food/ice cream truck owners who can create listings for their trucks, add menus, and activate real-time tracking of their location. The app provides a platform for these owners to increase their visibility and reach more customers. The app was developed by Xan Hong, an entrepreneur with over 15 years of experience in various industries.
The Challenge
The founder of TruckZilla, Xan Hong, was inspired by his daughter's frustration of not being able to locate the local ice cream truck in time. The challenge was to create a solution that would allow users to easily locate their favorite food and ice cream trucks. Additionally, the solution needed to provide a platform for food truck owners to create listings for their trucks, add menus, and activate real-time tracking of their location. The challenge was further compounded by the need to develop this solution without spending a lot of money or having extensive coding knowledge.
The Solution
Xan Hong chose to use Bubble, a no-code platform, to build the TruckZilla app. This platform allowed him to create a minimum viable product (MVP) quickly and inexpensively. The app allows logins from both food/ice cream truck owners and end-users. Food truck owners can create listings for their trucks, add menus, and activate real-time tracking of their location. End-users can login and look for food trucks near them and search by category and food truck name. The app is now available for download on iOS and Android platforms.
Operational Impact
  • The development of TruckZilla has demonstrated the potential of no-code platforms like Bubble in creating functional and effective apps quickly and inexpensively. The app has not only solved a problem for end-users but also provided a platform for food truck owners to increase their visibility and reach more customers. The app's development has also fostered a collaborative project between Xan Hong and his daughter, further highlighting the accessibility and ease of use of no-code platforms. The success of TruckZilla has opened up opportunities for expansion, with interest already shown from overseas.
Quantitative Benefit
  • The app was developed in about 4 weeks using the Bubble platform.
  • The app is now available for download on iOS and Android platforms.
  • The app has attracted international interest, with a person in Australia expressing interest in becoming the sole distributor of TruckZilla in Australia.

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