Titan Brands' 10X Growth Through Automation with Celigo

Titan Brands is an online-based retailer of consumer and business goods. The company specializes in commercial and farm attachments, loading ramps, fitness equipment, and various outdoor items. They sell over 3,000 different products to businesses and consumers across the US and Canada. Titan Brands started by selling ramps and attachments, but as they quickly grew and orders increased, the company needed to move away from manual order processing. In 2013, they procured a solution to help automate their processes across different ecommerce channels. However, as the company grew from 50 SKUs to over 3000, they faced challenges with their initial solution and decided to procure a different solution in 2016.

Titan Brands, an online retailer of consumer and business goods, experienced rapid growth, expanding from 50 SKUs to over 3000 and processing over 3,000 orders a day. Initially, they used ChannelAdvisor to automate order processing across various ecommerce channels. However, as the business matured and expanded, the need for customization increased, and ChannelAdvisor was unable to meet these requirements. Additionally, ChannelAdvisor's transaction-based charging model became increasingly expensive for Titan Brands, especially during high-volume periods. The company's costs began to skyrocket, and the team felt penalized for their success. In 2016, Titan Brands decided to seek a different solution to meet their growing needs.

Titan Brands chose Celigo as their new middleware platform for its entire ecommerce and supply chain operations. Celigo was selected for its customizability, centralized management, and a business model that didn't charge by transaction volume. Titan Brands started by leveraging Celigo’s prebuilt integrations with multiple online marketplaces to NetSuite, including Amazon, eBay, and Walmart. This allowed them to update pricing, inventory, listings, sales, returns, and provide near real-time data to customers. As orders grew to over one million annually, Titan Brands expanded its use of the Celigo platform to automate additional processes across its supply chain and broader organization. They integrated Salesforce Marketing Cloud and Klaviyo to automate all transactional and customer journey emails, enhancing the customer experience. They also integrated their payroll system, Paylocity, with Azure Active Directory to automate employee onboarding and offboarding. As the company continued to grow, it adopted Snowflake as its data warehouse and Domo as its Business Intelligence solution, leveraging Celigo for integrations from applications into Snowflake.

• The implementation of Celigo not only met Titan Brands' integration and automation needs but also provided immediate savings. The solution was scalable, flexible, customizable, and didn't require deep technical resources to manage daily. The company was able to set up and monitor processes themselves, avoiding a cookie-cutter approach. Celigo also improved customer satisfaction and decision-making by providing better visibility into data without requiring a lot of resources to manage everything. The platform allowed regular business users to automate and manage different tasks without needing a lot of IT experience, while still providing the ability to automate more advanced processes for those more comfortable doing so. Most importantly, it provided near real-time information across systems, giving the company the insights needed to make decisions in the moment.

• The integration with Celigo saved Titan Brands the equivalent of 3-5 full-time employees doing manual work.
• The company saved between $240,000 – $400,000 by switching to Celigo from their previous integration provider.
• Titan Brands grew their business 10x over the last five years with the help of Celigo.