Case Studies > Streamlining Property Management with AppFolio Property Manager PLUS: A Case Study on The Apartment Company

Streamlining Property Management with AppFolio Property Manager PLUS: A Case Study on The Apartment Company

Applicable Industries
  • Buildings
About The Customer
The Apartment Company, established in 1994, is a property management firm based in Encinitas, California. The company has purchased more than 4,000 multifamily units in San Diego, Las Vegas, and Reno, and controls over $550 million in assets. JD Chase, the COO of the Apartment Company, leads the California management team, supervising over 1,900+ apartment units. The company was previously using RealPage as their property management solution. However, due to operational inefficiencies and the need for a more streamlined process, they switched to AppFolio Property Manager PLUS.
The Challenge
The Apartment Company, a property management firm with over 4,000 multifamily units in San Diego, Las Vegas, and Reno, was facing significant challenges in managing their operations. The company was struggling with a slow and inefficient process of retrieving reports needed for resource disbursement and other tasks. The process involved multiple sources and multiple logins, which not only slowed down operations but also increased the chances of errors. The lack of a streamlined process for paying and reporting to owners was a major issue. The company was in dire need of a solution that could consolidate information, streamline processes, and improve customer service experiences.
The Solution
The Apartment Company turned to AppFolio Property Manager PLUS to address their operational challenges. AppFolio provided a single software solution that eliminated the need for multiple point solutions, thereby streamlining the company's processes. The software allowed The Apartment Company to consolidate their information, which significantly improved their efficiency. With AppFolio, the company was able to focus more on in-person connections, enhancing their customer service experiences. The software's efficiency and innovation enabled The Apartment Company to stay ahead of the competition by adapting to meet the needs of their business and fuel their success. AppFolio's features such as online inspections, online payments, online lease signing, and text messaging further enhanced the company's operations.
Operational Impact
  • The implementation of AppFolio Property Manager PLUS brought about significant operational improvements for The Apartment Company. The software's ability to consolidate information greatly simplified the company's processes, reducing the chances of errors and increasing efficiency. The company was able to eliminate the need for multiple point solutions, which freed up their time to focus on in-person connections. This shift in focus allowed them to enhance their customer service experiences, a key focus for the company. Furthermore, AppFolio's innovative features enabled The Apartment Company to stay ahead of the competition by adapting to meet the changing needs of their business.
Quantitative Benefit
  • Conducted over 5,300 online inspections
  • Achieved 75% online payments
  • Signed over 1,500 leases online through AppFolio

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