Fastly > Case Studies > SeenThis Leverages Fastly for High-Speed, Sustainable Ad Streaming

SeenThis Leverages Fastly for High-Speed, Sustainable Ad Streaming

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Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Networks & Connectivity - 5G
Applicable Industries
  • Telecommunications
  • Transportation
Applicable Functions
  • Logistics & Transportation
  • Quality Assurance
Use Cases
  • Experimentation Automation
  • Last Mile Delivery
Services
  • System Integration
  • Testing & Certification
The Challenge
SeenThis, a Stockholm-based ad streaming company, was facing a series of challenges. The company, which works with 80 of the top 100 advertisers in over 40 countries, was dealing with an average of 40 billion requests per month from over 1,000 customers. Their proprietary adaptive streaming technology was designed to remove the limitations of conventional ad serving technology, but they were struggling with their existing content delivery network (CDN) which couldn't provide the necessary configuration for delivering custom content based on different variables. Additionally, their previous logging and monitoring system began showing signs of aging by 2018, becoming slow and unreliable. The team struggled to manage the increasing number of requests required to serve its customers. Furthermore, when data transfer reduction emerged as a pressing environmental concern in 2020, SeenThis needed more detailed reporting capabilities to evidence their unique mix of performance and sustainability.
About The Customer
SeenThis is a Stockholm-based ad streaming company that works with 80 of the top 100 advertisers in over 40 countries worldwide. The company uses its proprietary adaptive streaming technology to remove the limitations of conventional ad serving technology, providing ads that load instantly and offer high-quality experiences with minimal data transfer. SeenThis is certified in all major advertising networks and is committed to removing unnecessary data transfer. The company believes that no one should have to choose between high quality or fast load times. Since its founding in 2017, SeenThis has been on a mission to create a truly efficient, high-definition internet.
The Solution
SeenThis turned to Fastly to address their challenges. Fastly's CDN was tested and found to meet all the requirements of SeenThis, providing a robust and reliable system that could scale globally. SeenThis also adopted Fastly’s real-time log streaming service to direct all logs through its log ingestion system to Google BigQuery logging endpoints. This resulted in a highly scalable solution with superb performance and uptime. When SeenThis needed more detailed reporting capabilities, Fastly engineers and SeenThis devised a solution: near real-time log streaming, but with granular segmentation by leveraging the available “bytes written” variable. SeenThis established a new log streaming connection to BigQuery, streaming logs related to both content delivery and event metrics. This approach allowed them to aggregate all data and, over time, calculate the data transfer per ad. SeenThis now relies on Fastly not only for content delivery, but also for crucial metric and delivery logging.
Operational Impact
  • The collaboration with Fastly has allowed SeenThis to position itself uniquely in the market, offering next-level performance that catalyzes industry-leading sustainability. This powerful combination has made SeenThis stand out from the crowd and has become a compelling part of client conversations. Major clients continue to work with SeenThis, and new ones are acquired, because they recognize it as a powerful tool for reducing their emissions. SeenThis has also been approved for the Science Based Targets initiative’s (SBTi) 1.5°C aligned near-term target, considered the gold standard for ambitious corporate climate action. The company continues to work towards net zero through product optimization and vendor collaboration.
Quantitative Benefit
  • SeenThis handles over 4 petabytes (PB) of data per month with Fastly.
  • SeenThis was able to achieve an average data saving of 40%-50% per campaign through optimizations to its transcoding engine and video player.
  • SeenThis's proprietary adaptive streaming method sends 40%-50% less data than conventional methods.

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