GreenRoad Technologies > Case Studies > Empowering Driver Safety: Metroline's Success with GreenRoad

Empowering Driver Safety: Metroline's Success with GreenRoad

Technology Category

Platform as a Service (PaaS) - Application Development Platforms
Sensors - Autonomous Driving Sensors

Applicable Industries

Education
Telecommunications

Applicable Functions

Human Resources
Sales & Marketing

Use Cases

Driver Performance Monitoring
Onsite Human Safety Management

Services

System Integration
Training

The Challenge

In 2015, Metroline started using GreenRoad in four depots to supplement another telematics system used elsewhere in the business. Five years later in 2020, Metroline selected GreenRoad for its entire fleet of buses in London.

The Customer

Metroline

About The Customer

Metroline is one of London's largest bus companies with 4,100 drivers and 1,600 vehicles. They wanted to improve driver safety and engage their drivers in a friendly competition around safety.

The Solution

Metroline deployed GreenRoad across its entire fleet of buses in London. They formed a steering committee to engage drivers, engineers, and representatives from all departments in the decision-making process. They held training meetings and ran a communications campaign to educate drivers on the initiative. Green safety scores were publicized on a leaderboard, and drivers were incentivized through rewards. Metroline also engaged multiple departments to ensure a successful launch and integrated GreenRoad with their internal corporate communications platform, Blink.

Quantitative Benefit

The improvement in safety scores and reduction in safety events have the potential to reduce insurance costs for Metroline. The exact quantitative benefit is not mentioned in the case study.