Leveraging IoT for Real Estate: A Case Study on idealista's Property Investment Analysis
Applicable Industries
- Buildings
Applicable Functions
- Procurement
About The Customer
idealista is a leading operator of an online real estate platform. The company provides a comprehensive range of services to both buyers and sellers, offering valuable information to assist them in their property buying or selling process. In addition to this, idealista also provides news about the property market and mortgages. The company's platform attracts a diverse audience, including a significant number of foreigners interested in investing in property on the Spanish coast. idealista is committed to understanding their audience's preferences and behaviors to better serve their needs and identify potential market trends.
The Challenge
idealista, an online real estate platform, was faced with the challenge of understanding the trends and patterns in their web traffic. The company noticed that a significant 19% of their web traffic for Spanish coastal property listings was coming from foreigners, with the remaining 81% from a national audience. The popular Spanish slogan “sol y playa en España (sun and beach in Spain)” was attracting people from all over the world to invest in property in the Iberian Peninsula. idealista wanted to delve deeper into this data to identify interesting trends and gain a more visual understanding of their audience's preferences and behaviors.
The Solution
To address this challenge, idealista turned to CARTO, a platform known for its geospatial analysis capabilities. The company used CARTO to analyze their web traffic data, focusing on the nationality of the visitors to their property listings. This allowed them to identify which nationalities were most interested in buying or renting coastal homes in Spain. The use of CARTO's geospatial analysis tools provided idealista with a visual representation of their data, making it easier for non-technical Business Analysts within the company to understand and interpret the results. This solution not only helped idealista understand their audience better but also enabled them to identify potential trends and opportunities in the real estate market.
Operational Impact
Quantitative Benefit
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