IBM | Using The Cloud and Machine Learning To Enhance Customer Experience
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries
- Aerospace
Services
- Cloud Planning, Design & Implementation Services
The Challenge
Customer experience is a key competitive differentiator for airlines, and increasingly depends on digital channels. How could American Airlines meet its customers’ appetite for instant information and services?
The Customer
American Airlines
About The Customer
Within this specific case study, the customer was American Airlines; however, the applications of the paper go well beyond one customer. The study can be of use to all those in the aerospace and mobility industry.
The Solution
Working with IBM to migrate some of their key legacy customer-facing applications to VMware HCX on IBM Cloud, while simultaneously transforming them to a cloud-native based microservices architecture is enabling the world's largest airline to innovate faster in response to changing customer needs.
Data Collected
Customer Satisfaction Score, Temperature, Wind Speed, Travel data
Operational Impact
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