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Growing Customer Base with Network Experience Analytics

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 Growing Customer Base with Network Experience Analytics - IoT ONE Case Study
The Challenge

The business was lack of expertise in-house and needed help in deploying analytics in their network to generate actionable insights.

  1. Achieve continual subscriber growth, and minimize churn attributed to poor network services.
  2. Customer feedback scores mention poor network experience as the key reason for churn and dissatisfaction
  3. Marketing, Sales, and Network teams use siloed decision-making using disparate data sets.
  4. Lack of technical expertise to integrate build, and manage analytical capability on large data volume related to network experience.
The Customer

Major Telecoms Operator

About The Customer

The second largest telecom operator in Pakistan has 40.7 million active subscribers (2017), 27% data users (2017), and approximately 1.13 BN USD revenue (2016).

The Solution

Think Big Analytics was assigned due to the reputation of confidence in the deployment of advanced analytics, and proven expertise in architecting and dealing with complex use cases. 

  1. Specially designed analytical BI dashboards delivering insights on aggregate and individual customer levels.
  2. Major data use-case delivery.
  3. Unified Data Architecture utilization.
  4. Pioneer solution of Network Experience Analytics capability in Pakistan.

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