Mindtree > Case Studies > Global Timeshare Company Accelerated Its Digital Marketing and E-commerce Engine

Global Timeshare Company Accelerated Its Digital Marketing and E-commerce Engine

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 Global Timeshare Company Accelerated Its Digital Marketing and E-commerce Engine - IoT ONE Case Study
Technology Category
  • Functional Applications - Enterprise Asset Management Systems (EAM)
  • Functional Applications - Product Data Management Systems
Applicable Industries
  • E-Commerce
Applicable Functions
  • Business Operation
  • Software Design & Engineering Services
The Customer
About The Customer

The client is a leading global timeshare company that offers high-quality vacation ownership options in destination resorts worldwide as well as coveted brand-name luxury club memberships.

This timeshare company used to be part of an American multinational hospitality conglomerate that offers a broad portfolio of hotels and resorts until it was spun off into a publicly traded company.

The Challenge

The client's go-to-market teams weren't accustomed to attracting new buyers in the digitally networked world. These prospects come from an evolving demographic — millennials and Gen Z who were increasingly adopting the new ways of evaluating options online and making reservations.

There were three key challenges that the client was facing.

  1. Outdated and aging systems (legacy core)
  2. Inadequate web presence and e-
  3. Lack of predictive customer understanding and analytics
The Solution

The timeshare industry has emerged as the hospitality sector’s earliest comeback story of pandemic recovery. It is also one of the most active for M&A activities to gain market share. Well-planned tech-driven initiatives are allowing the industry to quickly evolve and constantly innovate, responding successfully to ever-changing trends, especially as the new lifestyles of business leisure aka leisure and digital nomads are emerging post-pandemic.

For the timeshare industry, every single experience transaction shall create memory recall and loyalty. The strong and flexible digital-tech backbone that Mindtree has built for the timeshare enables its sales and marketing teams to influence buyers' decision-making and grow the demand pipeline. New modernized marketing and e-commerce engines now curate powerful visions of vacation experiences encouraging potential buyers to become the owners. It is also helpful for the organization’s bottom line that the new platform can scale in alignment with business demand.

Operational Impact
  • [Product Improvement - Market Opportunities]

    Re-imagined the legacy platform into a modern,highly-agile, business-responsive e-commerce enterprise, supported by a robust predictive analytics discipline.

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