Fastly > Case Studies > MadeiraMadeira's Digital Transformation with Fastly's Solutions

MadeiraMadeira's Digital Transformation with Fastly's Solutions

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Technology Category
  • Analytics & Modeling - Computer Vision Software
  • Infrastructure as a Service (IaaS) - Cloud Middleware & Microservices
Applicable Industries
  • Cement
  • Construction & Infrastructure
Applicable Functions
  • Maintenance
Use Cases
  • Clinical Image Analysis
  • Traffic Monitoring
  • Cloud Planning, Design & Implementation Services
The Challenge
MadeiraMadeira, an online marketplace specializing in home products and furniture, faced the challenge of improving online access for shoppers and providing reliable uptime. The company needed to expand its capacity to handle surges in website usage, especially during the COVID-19 pandemic when online traffic volume increased significantly. The company also faced difficulties in handling large volumes of images for its 2.3 million products. The process of compressing, resizing, and editing multiple images was time-consuming and inefficient. Additionally, MadeiraMadeira was looking to implement a multiple cloud strategy and tackle the offline market with a digital mindset.
About The Customer
MadeiraMadeira is a Brazil-based online marketplace that specializes in home products and furniture. Founded in 2009, the company is considered Brazil's answer to Wayfair and Ikea. With a valuation of $1 billion, MadeiraMadeira has experienced significant growth, including 100% year-on-year growth even during the pandemic. The company has a team of 200 developers who build systems in-house tailored to specific business area needs. MadeiraMadeira is known for its 'do it fast' mindset, which has enabled it to quickly adapt and take advantage of new technologies.
The Solution
MadeiraMadeira adopted Fastly's solutions to address its challenges. The company switched its CDN provider to Fastly, which provided more bandwidth and processing capacity. Fastly's CDN allowed 100% of traffic to pass through it, ensuring reliable connections and security. MadeiraMadeira also migrated its dynamic content, caching, and business rules to Fastly. Fastly's management dashboard helped the team program their own caching rules using VCL code. To handle the large volumes of images, MadeiraMadeira adopted Fastly's Image Optimiser, which automatically resizes and compresses images, reducing costs, improving productivity, and speeding up page load times. Fastly's DDoS protection also improved security without sacrificing performance. As part of its digital transformation, MadeiraMadeira implemented a multiple cloud strategy and expanded to physical guide stores while maintaining its online presence.
Operational Impact
  • The adoption of Fastly's solutions has significantly improved MadeiraMadeira's operations. The company was able to handle an unprecedented volume of online traffic during the pandemic, ensuring reliable connections and security. The migration to Fastly's CDN and the use of its management dashboard have made it easier for the team to program their own caching rules. The use of Fastly's Image Optimiser has streamlined the handling of large volumes of images, improving productivity and reducing costs. Fastly's DDoS protection has also enhanced security, especially during high-traffic periods like Black Friday. Furthermore, the implementation of a multiple cloud strategy and the expansion to physical guide stores have positioned MadeiraMadeira for continued growth.
Quantitative Benefit
  • MadeiraMadeira increased its conversion rate by 20%
  • The page load time improved by 20%
  • Fastly's Image Optimiser reduced the need for storage space by handling one image per product instead of multiple images

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